PR and Communications Specialist
SpartanNash
Byron Center, Michigan
Full-Time
Competitive
OfficeSenior
As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.
Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.
Ready to contribute to the success of our food solutions company? Apply now!
Location:
850 76th Street S.W. - Byron Center, Michigan 49315This role acts as a strategic communications business partner to multiple assigned functions, responsible for planning,developingand executing comprehensive internal and external communications strategies that enhance the Company’s brand,reputationand engagement. In this role, the Specialist, PublicRelationsand Communications will serve as a brand journalist, crafting stories that inspire,informand captivate various audiences, including team members, traditional and social media, B2B customers and B2C store guests.
Here’s what you’ll do:
Public Relations
Lead the planning and execution of media relations activities and events, providing guidance to junior communications staff, agency partners and other departments and acting as project manager when needed.
Provide thoughtful partnership and lead creative PR and social media campaigns that drive awareness and traffic for our Retail segment.
Build relationships with media contacts, pitchstoriesand manage responses to inquiries to secure positive coverage.
Monitor effectiveness of PR campaigns through metrics (UVM, followers, sales, etc.), making adjustments to tactics and strategy to drive results.
Provide intensive crisis communications support as the need arises.
Project & Campaign Management
Collaborate with a variety of internal business partners and departments throughout SpartanNash on the development and delivery of content, acting as a project lead to develop strong communications campaigns and effective messaging across an omni-channel environment.
Serve as strategic advisor to the business in deploying messages so they reach the right audience in the right channel at the right time.
Develop,implementand evaluate multi-channel communication plans (email, intranet, social media, press) that align with Company goals,brandand culture.
Internal Communications & Planning
Serve as consultant and advocatetothe business on SpartanNash's communication platforms, including SpartanNash Go; email, including SpartanNash Flash and Communications Center; Green Galleries; digital boards; and more.
Produce high-quality, compelling content, including press releases, media alerts, talking points and articles, tailored to diverse audiences to deliver results both internally and externally.
Routinely conduct information gathering, content drafting and approval, and video/design support for a variety of channels and audiences.
Additional Responsibilities
Take onadditionalresponsibilities as assigned or as the business needsevolve.
Here’s what you’ll need:
Education
Bachelor’s Degree (required) in Communication, Journalism, English, BusinessAdministrationor related field.
Experience
Minimum of 5+ years of experience in communications and/or related experience.
Minimum of 2+ years of experiencewith Microsoft SharePoint, an email platform such as Workshop and Adobe Photoshop preferred.
Skills & Abilities
Strong writing, proofing, editing, and word processing skills. · Work with minimal supervision to craft high-level messaging, manage complex projects, and act as a liaison between leadership,departmentsand external stakeholders.
Manage external agency partners.
Proven ability to work in high pressure situations and manage multiple projects and deadlines.
Ability to translate complex information into clear,compellingand consistent messages.
Self-directed, highly motivated,creativeand attentive to detail.
Skilled in managing a wide range of activities and multiple projects under tight deadlines.
Ability to effectively use office automation/communication software and tools currently used in the office environment, such as Microsoft Office, Adobe Acrobat, task management software, and Office 365.
Travel Requirements
Willingness to travel, including overnight stays, up to20% depending on business needs.
Physical Requirements:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.
As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.
SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.
We are not able to sponsor work visas for this position.