Presales Data & Campaign Solution Architect

Job Description
Operate in a fast-paced environment where you will be responsible for driving multiple customer
opportunities in parallel and Prepare compelling proposals with technical solutions design,
engagement & execution approach, timelines , estimates. Lead deep discovery sessions with clients
to understand their key business needs, implementation use cases and technical requirements.
Communicate confidently and pro-actively with customers and internal stakeholders throughout the
pre-sales cycle.
This role bridges business strategy and technical implementation, ensuring scalable, secure, and
high-performing marketing orchestration solutions that drive personalization, engagement, and
measurable business outcomes.
Excellent customer-facing skills with experience presenting to and achieving consensus from senior
executives (managers, directors, VPs, CMOs, and CXOs) .
Technology focus : Campaign solutions - Adobe Campaign standard / classic v7, v8 & Adobe
Journey Optimizer (AJO). Should have experience in selling campaign implementations,
replatforming and campaign operations.
Architecture & Design :
• Design end-to-end campaign and journey orchestration solutions across email, SMS, push,
web, in-app, paid media, and offline channels.
• Architect scalable data models, segmentation frameworks, and personalization strategies.
• Define real-time and batch data ingestion patterns (CDP, CRM, ERP, data lake, streaming).
• Ensure proper data governance, privacy compliance (GDPR, CCPA), and consent handling.
• Ensure solution scalability for high volumes.
Platform expertise :
• Configure journeys, workflows, triggers, event-based campaigns, and decisioning logic.
• Architect integrations with:
o CRM systems (Salesforce, Microsoft Dynamics, etc.)
o CDPs (AEP, Tealium, Segment, etc.)
o Data warehouses/lakes
o APIs and streaming systems
• Offer Decisioning, Identity Service management, XDM Understanding
• Real time event configuration
Deliverability & Channel Governance
• Define email and mobile channel best practices.email , sms , push , social
• Ensure sender reputation management and deliverability optimization.
• Architect suppression logic, frequency caps, and contact policies.

About Adobe

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