Principal Ad Research and Insights

The Opportunity

The AdResearch& Insightspositionis a senior, strategic role responsible for designing and executing primary research initiatives thatdemonstratethe effectiveness of advertising acrossHPMedia Network. This individual will translate data and research findings into compelling insights, narratives, and case studies that enable advertisers to understand the value of HP’sMediaNetwork’sofferings and empower the Ad Sales organization to close new business.

As thesubject‑matterexpert on advertiser research and measurement storytelling, this role will surfacedata‑drivenproof points thatshowcasecampaign impact, uncover insights into audience behavior, and elevate HP Media Network’s position in the marketplace through credible, actionable insights.

This position offers an exciting opportunity to contribute to a rapidly growing business within a fast-paced performance-oriented environment, where you will serve as a trusted authority in AdResearchand a key enabler ofadvertiser confidence, sales effectiveness, and the continued growth of HP Media Network’s revenue streams.

Key Responsibilities

• Design and execute a wide range of primary research studies(e.g., brand lift, purchase intent, messaging effectiveness, audience insights), either in-houseor through 3P vendors,to assess advertiser campaign impact across the HP Media Network.

• Own the end-to-end research process, includingmethodologydesign,kickoff calls,vendor coordination (as applicable), data analysis, interpretation, and synthesis of findingsto present results both internally and externally

• Translate research outcomes into clear, persuasive case studies, narratives, and sales-ready materials thatdemonstratecampaign effectiveness and advertiser ROI.

• Partner closely with Ad Sales, Client Solutions,Ad OperationsandProductMarketing teams to understand advertiserobjectivesand align research outputs to active and prospective sales priorities.

• Develop standardized frameworks and best practices for measuring and communicating ad effectiveness across HP Media Network formats and environments.

• Identifytrends and patterns across research studies to generate network-level insights that highlight the overall performance and differentiation of HP Media Network advertising.

• Present research findings and insights to internal stakeholders, including sales leadership and cross-functional partners, ensuring clarity, credibility, and actionability.

• Continuously evaluate and improve research methodologies, measurement approaches, and insight storytelling to keep pace with industry standards and advertiser expectations.

Required Qualifications

• 10+ years in Digital Media, with experience in advertising research, media insights, or measurement withdemonstratedexpertisein primary research execution

• Deep knowledge of advertising effectiveness measurement, including brand lift, audience insights, and campaign impact studies

• Knowledge of key ad performance measurement partners and their methodologies

• Proven experience translating complex, or ambiguous,data and research findings into compelling insights, case studies, and client-facing narratives

• Strong analytical acumen with the ability to synthesize quantitative and qualitative data into clear, actionable conclusions

• Proven experience partnering with Ad Sales or client-facing teams, supporting go-to-market strategies and new business development through insights

• Excellent communication and presentation skills, with the ability to influence stakeholders through target="_blank">US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"