Principal, Art Direction - GenAI
DEPT®
NY, US, CA
Full-Time
$154,700
RemoteSenior
We are a Growth Invention company built to help the worlds most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
The Principal, Art Direction - Generative AI is an AI-native creative with exceptional visual taste, refined creative judgment, and a deep understanding of emerging generative image workflows.
This is a senior individual contributor role sitting at the intersection of art, creative technology, and production. You are responsible for transforming creative direction and campaign concepts into visually sophisticated assets using AI image generation tools while maintaining an exceptional standard of craft, consistency, and creative integrity.
You will partner closely with Creative Directors, Art Directors, Designers, Copywriters, and Motion teams to help bring campaign ideas to life through high-quality AI-generated imagery. While this role is primarily focused on visual development, we are looking for someone who is collaborative, creatively curious, and excited to contribute to the broader creative process through exploration, experimentation, and visual thinking.
You are not simply generating assets. You are crafting visually compelling creative that feels intentional, elevated, and culturally relevant.
The ideal candidate understands both the possibilities and limitations of generative AI and knows how to guide outputs toward intentional, brand-right creative. You have a sharp eye for composition, lighting, styling, realism, and visual storytelling, and you are obsessed with the details that separate good work from exceptional work.
This is a remote role but you must be open to working EST hours daily.
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. Were committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyones identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. Its totally confidential and only used to make sure you feel fully supported at every step.
DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT is a Growth Invention company built to help the worlds most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. Were 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
DIVERSITY, EQUITY, & INCLUSION
At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our effortshere.
The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, were flexible.