Principal Marketing Product Specialist - AiBLE
Medtronic
Lafayette, Colorado, United States of America
Full-Time
$174,300
OfficeSenior
Position Description:
Responsible for serving as the business, clinical, and technical expert for Medtronic Cranial and Spinal Technologies (CST) enabling technology portfolio. Create key messages, value proposition and provide product demonstrations. Formulate short- and long-term strategy for commercialization and market development of Enabling Technology products. Conduct competitive analysis and customer segmentation exercises to execute on product positioning. Execute on commercial and development activity for software, capital equipment and imaging systems. Responsible for Sales, Downstream Marketing within the spine and cranial market. Work with external vendors and partners on large cross functional marketing and/or development projects. Provide clinical support and drive engagement and product awareness with surgeons. Responsible for designing and implementing product marketing plans (business plans, product pricing, sales & revenue forecasts and inventory) for U.S. and/or global regions. Conduct primary market research. Provide sales training. Provide strategic planning including scenarios planning tactics to support continuous market growth. Create campaigning materials and product advertisements to implement marketing strategies. Gathering Voice of Customer (VOC) input for product development and/or product utilization purposes. *Position requires on site at Lafayette, CO at least 4 days a week. Relocation assistance is not available for this position. #LI-DNI
25%-50% domestic and international travel to attend customer events, trade shows, and meet with strategic partners.
Basic Qualifications:
Requires a Master’s degree in Business, Management, Biomedical Engineering or related business or engineering field and two (2) years of experience as a product specialist/manager or sales rep/manager for Spinal Medical Device products. Must possess a minimum of two (2) years of experience with each of the following: Sales, Downstream Marketing within the spine market; working with external vendors and partners on large cross functional marketing and/or development projects; providing clinical support and driving engagement and product awareness with surgeons in the spine market; designing and implementing product marketing plans, including business plans, product pricing, sales & revenue forecasts, and inventory for U.S. and/or global regions; conducting primary market research; sales training; scenarios planning tactics; creating campaigning materials and product advertisements to implement marketing/sales strategies; and gathering Voice of Customer (VOC) input for product development and/or utilization purposes. *Position requires on site at Lafayette, CO at least 4 days a week.
Salary: $174,300 to $200,400 per year
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below: