Principal Marketing Specialist - Aortic
Medtronic
Minneapolis, Minnesota, United States of America
Full-Time
$115,200
RemoteSenior
Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.
Careers that change lives
Relieving pain, restoring health,and prolonging life is guided by this Mission that Medtronic continues to bringits innovativetherapies to millions of patients. Today, youhave the opportunity tojoin one of the world's largest medical device companies andparticipatein this daily challenge. By joining our team, you will be at the heart of our values!
The Role
AsaPrincipal MarketingSpecialistfor Aortic US Downstream Marketing, you will bework across theentire portfolio ofAbdominal, Thoracic,and Ancillary productlines within Medtronic'sAorticdivisioninthe United States.This roleiscentered ona deep understanding of the Aortic market in the US and a focused,targeted approachtoleverageour tools and tacticswith US customersto strengthen MedtronicAortic’spresence and share in the US.
In your role asSr Marketing Specialist,you will provide sales teams with effective technical and promotional support to contribute to sales goals. You will contribute to the development,elaborationand monitoring of the execution of the marketing planin the USin line with theglobalmarketing strategy and the results and profitabilityobjectivesof the division.
In your market developmentactivities,you will work with Key Opinion Leaders (KOLs),and scientificsocieties tocollect feedback on our products,therapies, services, and all engagement activitiesto ensure we are always keeping up with the needs of our customers.
Youwill report totheSr. Managerfor the US Downstream Marketing Teamand work closely with theUSfield team including all levels of management.
You will become a subject matter expert (SME) forthe US Aortic Market including customer needs, competitive dynamics, Medtronic Aortic portfolio positioning and messaging, targeting, segmentation, trackingand measuring impact, andeffective engagement strategies.Youwill act directly or indirectly with all the majorcustomersin the USmarket: Vascular Surgeons,Interventionalists, Providers,Purchasers, and Payers.
You willbe responsibletoimplementandtrackthe actions defined in the marketing plan. You will be a part ofa team of regional US marketers that work closely with the global marketing team and all functions and levels of leadership across the business.
Responsibilities
Passionate about your job and the field of health, you know how to impose yourself asthe marketing point of contact. Your main missions are as follows:
Drive Implementation of Marketing Strategies and InitiativesinUS
Develop and executeUS marketing planfor the Aortic business (Aortic portfolio of products)
Lead and executedigital marketing strategies, both customeroriented and direct-to-patient to increase the therapy awareness
Own responsibility for all business analytics related to all key product lines within the Aortic portfolio including but not limited to, Annual Operating Plan,strategic forecasts,segmentation,targeting,and ongoing sales performance metrics.
Work in close relationship withSales, Analytics,Training & Education (sales and physician), Global Marketing, Medical Science
Manage the relationships with the key external stakeholders –providers, payers, clinicalsocieties
Lead product and services value proposition dissemination across the customer base
Maintain a vigorous competitive intelligence presence and strategy togrow market shareacross the portfolio
Constantly be the voice of the customer andidentifycustomer’s product-related unmet needsidentifyinginnovative ways to engage with them
Analyze clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging
Build robust business analytics related to all key product lines to inform sales forecasts and product planning
Work with management and sales teams to target and development Key Opinion Leaders with ongoing Medtronic initiatives
Cross-functional working with different internal stakeholders to drive team planning and promotional activities
Work closely with theGlobal Marketing Team,US Area Directors, District Managers, Field Sales, and Clinicalsto manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels.
Support the Sales Team withfield rides, case observations, andcustomer visits.This role willbe infront of customers in the field often.
Interface with several different business functions including,Sales,T&E department,GlobalMarketing,Integrated Marketing Communications,Medical Science,Analytics,Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement and Business admin to drive business results.
Field presence
To meet theobjectivesof product knowledge and technical support, management of KOLs (Key Opinion Leaders), execution of the marketing plan and analysis of market trends, the presence in the field of thePrincipalMarketing Specialistis paramount
This travel time canrange anywhere from 20% -50%(during busier times) with the average around 30%
Must have
7+years ofmedicaldevicemarketing, or related customer-facingexperience(e.g.sales,clinical,medical science, training & education) 5 yeras with an advanced degree
Strong written and oral communication
Bachelor’sdegree in marketingor medical devicerelated discipline(e.g.business, marketing,communications, biomedical engineering, biochemistry)
Good understanding of theUS healthcare system
Experience with physicianengagement activities and events
Experiencewithdigital product marketingcampaigns
Desired(Nice to have)
MBA
Understanding ofaortic disease,therapies, and products
ExperienceinUS medical devicetherapy and marketdevelopment
Experiencebeing in acathlab or operating suite (even if just as observer)
Proven strategic thinking and business acumen
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
U.S. Work Authorization & Sponsorship
At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
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Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance,Health Savings Account,Healthcare Flexible Spending Account,Life insurance, Long-term disability leave,Dependent daycare spending account,Tuition assistance/reimbursement, andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans, 401(k) plan plus employer contribution and match,Short-term disability,Paid time off,Paid holidays,Employee Stock Purchase Plan,Employee Assistance Program,Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), andCapital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.