Principal Specialist, Digital Marketing
Randstad
Diemen, Noord-Holland, Nederland
Contract
Competitive
OfficeSenior
Advance your internal career within the world’s most equitable and specialized talent company by owning our global cross-channel orchestration logic. This internal mobility opportunity positions you as the resident expert on Randstad’s owned channels, utilizing Salesforce Marketing Cloud and HubSpot to build behavioral routing systems.
Key Facts
How will you contribute to Randstad’s global strategy in this role?
As our new global CRM Marketeer - Channel, you will be the critical link between product and marketing. You are responsible for designing and maintaining the omni-channel orchestration logic for all automated and campaign-related messaging delivered to our global talent pool.
Leveraging your understanding of the Randstad reality, you will act as the go-to expert on our owned channels. You will collaborate directly with the Talent Strategy & Journey Design Lead and the Talent Journey Analyst to translate abstract lifecycle blueprints into high-performing, omni-channel experiences.
What are the key responsibilities and internal deliverables?
Channel Orchestration: Design and maintain the master omni-channel orchestration logic for automated flows, ensuring messaging respects talent contact preferences and behavioral routing data.
Logic & Hierarchies: Define and implement structural channel hierarchies, communication frequencies, and wait-step logic to prevent message fatigue and optimize touchpoints.
OpCo Enablement: Actively support local operating companies (opcos) in expanding their local channel mix on the R-one platform, providing framework governance and setup logic.
Campaign Optimization: Manage audience segmentation, trigger architectures, and channel purpose optimization to maximize retention, redeployment, and sourcing ROI.
What capabilities and experience are we looking for from our internal talent?
Tenure & Technical Insight: A Bachelor’s or Master’s degree paired with approximately 7 years of marketing automation and channel orchestration experience within a complex, matrixed organization.
Platform Expertise: Proven hands-on track record configuring complex journeys, data extensions, or trigger logic in Salesforce Marketing Cloud and/or HubSpot.
Cross-Functional Collaboration: Strong communication and analytical skills to seamlessly translate product development capabilities into real-world marketing solutions across global squads.
Outside-In Mindset: A strong perspective on modern cross-channel engagement trends, balanced with a global mindset to apply these concepts across diverse local market realities.
How does this role support your internal growth and alignment with our values?
As an equitable talent company, Randstad is committed to the continuous growth, recognition, and internal mobility of our people:
Growth Environment: This position places you at the center of our global talent engagement hub, offering direct mentorship, advanced technical skill-building, and clear career guidance.
Living Our Culture: You will continue to champion our four core leadership pillars: We Set Direction, We Achieve, We Care, and Lead by Example, fostering an environment of belonging, safety, and confidence.
What is the internal application and recruitment procedure?
If you recognize your next career step in this profile and want to continue your journey with us, we invite you to apply through our internal mobility channels.
Internal Screening
Interviews
Assessment: An online assessment tailored to our global leadership expectations.
Transition Discussion: A job offer conversation, including a structured transition plan coordinated with your current hiring manager.
Internal Contact:For a confidential inquiry or more details about the role, please reach out directly to our Recruitment Business Partner at Jenny Roberts