Principal Strategist, Ad Measurement

Were looking for a Principal Strategist, Ad Measurement to join our Platform Experience team at MNTN! This role owns advanced measurement strategy and performance validation in the CTV ecosystem, shaping how customers and internal teams evaluate and trust marketing outcomes. The Principal Strategist, Ad Measurement serves as a senior authority on incrementality, lift, and attribution, operating in complex, real-world advertising environments.

Partnering closely with Customer Success, Business Development, Engineering, and external measurement providers, this role influences high-impact customer decisions, informs MNTNs point of view on CTV measurement, and translates customer learnings into scalable best practices and product insights. The impact extends beyond individual accounts, contributing to stronger measurement credibility, improved product capabilities, and long-term customer trust.

What youll do

• Own best practices for advanced measurement and performance validation, including incrementality testing, lift studies, attribution, and experimental design within the CTV ecosystem.
• Partner with Customer Success to design, evaluate, and interpret customer measurement approaches, guiding decisions around methodology, success criteria, and result interpretation.
• Act as a strategic advisor to customers, translating complex measurement results into clear, actionable business insights, while communicating confidence levels and limitations.
• Lead internal and external enablement on measurement rigor and analytical best practices, elevating how teams and customers approach performance validation post-launch.
• Contribute measurement-driven insights to go-to-market initiatives, including playbooks, positioning, and enablement materials.
• Synthesize learnings across customer engagements to identify patterns and opportunities, informing product strategy and roadmap discussions with Product and Engineering.
• Partner with external measurement vendors and internal Engineering teams to define and operationalize advanced measurement solutions and implementation guidance.
• Serve as an escalation point for complex post-launch measurement challenges, leading structured analysis when performance results are ambiguous or difficult to interpret.
• Maintain expertise on the evolving CTV and AdTech measurement landscape, informing MNTNs point of view on performance measurement.

What youll bring

• 8+ years of experience in customer-facing solutions, product, analytics, or technical roles, with ownership over measurement strategy, performance validation, or complex analytical problem-solving.
• Prior experience in AdTech, MarTech, or performance marketing, with direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks
• Strong communication skills: Ability to translate complex technical and analytic concepts into clear, executive-ready recommendations.
• A customer-centric mindset: Comfortable guiding customers through complex post-launch performance validation and optimization.
• Cross-functional collaboration skills: Proven ability to work with Product, Engineering, Customer Success, and external partners to drive customer outcomes.
• Analytical, solution-oriented approach: Ability to identify performance gaps, troubleshoot challenges, and recommend actionable solutions.
• Familiarity with the CTV and performance marketing ecosystem, including measurement and attribution providers, is strongly preferred.