Product and Proposition Marketing Specialist

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Internal Grade EB9/E

Description

When you think of Experian, you may think of credit. But our Experian Marketing Services (EMS) business works with leading brands, retailers, agencies, and media owners to help them understand audiences, plan activity, and deliver more useful marketing outcomes.

As Product & Proposition Marketing Specialist, you'll play a pivotal role in shaping how EMS products and capabilities are positioned in the market. You'll develop differentiated propositions, clear messaging, and compelling product marketing assets that drive customer engagement and commercial growth-ensuring EMS stands out in a competitive landscape.

This is a Hybrid, London or Nottingham-based role (40% in the office) reporting to the Director of Customer Engagement for Marketing Services

Responsibilities

• Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio
• Develop an understanding of EMS markets, buyers, sectors and use cases to inform clear positioning and messaging
• Monitor market trends, competitive activity and customer feedback to continuously refine positioning and propositions
• Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities in market
• Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market‑ready propositions
• Create high‑quality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content
• Support go‑to‑market planning and product launches, ensuring Marketing Services products are clearly positioned and well understood
• Collaborate with Customer Engagement, Go‑To‑Market and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate, compliant and fit for purpose

Qualifications

• Product marketing experience within B2B Marketing Services, AdTech, or Media and Technology Services
• Experience creating and owning value propositions and value-led narratives
• Experience creating engaging content and marketing materials delivered across campaigns, events, PR
• Excellent story telling skills to bring the value we deliver to clients to life with a focus on copywriting.
• Excellent cross-functional collaboration and stakeholder management
• Ability to work laterally across multiple products, propositions and industries

Additional Information

Benefits package includes:

• Great compensation package and discretionary bonus plan
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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