Product Management Lead, TV App Platforms

At Apple, we donʼt just create products. We create products, services, and experiences that redefine what customers expect and revolutionize entire industries. Join the team that dreams up what's next.

The Apple TV app team is seeking a Lead Product Manager to drive the vision, strategy, and execution of our core Apple TV experience across all devices - from the smallest screen in your pocket to the biggest screen in your living room. Your mission is to make it easy for anyone, anywhere, to find and watch Apple TV in a way that is unmistakably Apple: familiar, intuitive, and thoughtfully crafted for each platform.

You will lead and grow a team of product managers, partnering closely with design, engineering, data science, marketing, and business leaders. Together, you will define and innovate on the Apple TV app experience across the Apple ecosystem and beyond, driving reach, quality, and seamless integration everywhere.

This role requires a strong customer mindset, comfort with technical complexity, and the ability to align diverse stakeholders around a clear, compelling product vision. You know how to balance quality, consistency, and platform nuance - and how to scale both products and teams.

Description

Lead the product vision and roadmap for the Apple TV app experience across mobile and living-room platforms.

Own core capabilities that underpin customer trust and engagement, including playback quality, profiles, cross-platform interoperability, and accessibility.

Create simple, effortless, and reliable viewing experiences across device ecosystems while respecting platform-specific interaction models.

Define strategy across connected TV platforms (Apple TV, Roku, Fire TV, Android TV, consoles) and mobile platforms (iOS, Android), balancing innovation with performance and scale.

Champion solutions that expand the reach of the Apple TV app, supporting both existing devices and emerging form factors and formats.

Lead, coach, and develop a team of Product Managers setting clear goals, expectations, and growth plans.

Build strong alignment with cross-functional partners across engineering, design, data science, content, operations, marketing, and business teams.

Translate customer insights, behavioral data, and qualitative research into clear priorities and measurable outcomes.

Establish shared success metrics tied to customer satisfaction, engagement, retention, and quality of service.

Write and review clear product narratives and requirements that articulate vision, tradeoffs, and execution plans.

Partner closely with design and engineering teams to deliver features end-to-end, validating outcomes through experimentation, analytics, and customer feedback.

Work with marketing and business teams to deepen Apple ecosystem and partner platform integrations.

Champion a culture of learning, iteration, and customer obsession; socialize outcomes and insights with leadership.

Take strong, evidence-based positions while remaining open to feedback and thoughtful compromise.

Preferred Qualifications

Experience building or leading video streaming, media, or entertainment products.

Familiarity with device platforms and constraints across iOS, Android, Roku, Fire TV, tvOS, and Google TV.

Experience with experimentation frameworks, A/B testing, and data-informed decision-making.

Ability to thrive in a debate-focused environment and drive decisions amid ambiguity.

Appreciation for design and an understanding of how UX and performance shape customer trust.

Knowledge of the competitive streaming landscape and curiosity about evolving viewing behaviors.

Experience working on products with a global footprint and diverse customer needs.

Minimum Qualifications

10+ years of product management experience, including a proven track record of shipping large-scale, customer-facing consumer products and features.

Exceptional leadership and people management skills, with experience building, mentoring, and scaling high-performing teams.

Proven track record of delivering media and entertainment products and features across multiple device platforms, including mobile and living-room environments.

Demonstrated success in shipping ML-powered consumer products.

Deep understanding of core functionality and customer experience for streaming TV, Movies, and Live Sports.

Experience leading the full product lifecycle - from vision and strategy through launch, iteration, and optimization.

Strong verbal and written communication skills, particularly in translating complexity for diverse audiences.

Demonstrated ability to independently create and deliver compelling presentations and align senior stakeholders around a shared vision.

Highly effective analytical and product judgment skills, using both data and intuition to guide decisions.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $208,400 and $365,400, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.