Product Manager

Position Summary

Are you a passionate marketer with a knack for driving product success in a dynamic and competitive market? Samsung Philippines is seeking a Product Marketing Manager to lead the growth of our Home Appliances (Refrigerator and Kitchen Appliances) portfolio. In this role, you will shape go-to-market strategies, manage product launches, and drive market share and profitability in the Philippines. If you thrive in a fast-paced environment, have a deep understanding of consumer behavior, and are passionate about technology and innovation, this is the perfect opportunity for you!

Role and Responsibilities

Roles and responsibilities include, but is not limited to:

1. Product & Portfolio Management

• Develop and execute strategic marketing plans to drive growth, market share, and profitability.

• Manage the full product lifecycle, including launches, pricing, portfolio optimization, and end-of-life strategies.

• Monitor market performance and recommend initiatives to achieve business targets.

• Align local strategies with regional and global HQ direction.

2. Go-to-Market (GTM) Planning

• Lead end-to-end GTM execution in collaboration with Sales, Corporate Marketing, Retail, and partners.

• Develop compelling value propositions and messaging tailored to Filipino consumers.

• Oversee product launches, integrated campaigns, brand activations, and promotions.

• Ensure timely development of marketing collaterals, training materials, and sales tools.

3. Market Insights & Consumer Understanding

• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.

• Partner with research agencies to monitor brand health and customer satisfaction.

• Translate insights into actionable strategies for product positioning and communication.

4. Pricing & Profitability Management

• Recommend retail pricing and promotional strategies based on market dynamics.

• Monitor channel margins and promotional effectiveness to maximize profitability.

• Support demand forecasting and inventory planning through market intelligence.

5. Cross-Functional & Regional Collaboration

• Work with HQ/RHQ and regional teams to ensure local market relevance.

• Collaborate with Sales, Finance, Supply Chain, Retail, and Operations for seamless execution.

• Build strong partnerships to optimize product availability and business performance.

6. Ad Hoc & Special Projects

• Lead strategic initiatives contributing to Home Appliances business growth.

• Drive innovation projects, local initiatives, and process improvement programs.

• Manage project timelines, budgets, and reporting requirements.

Skills and Qualifications

To be successful in this role, you must have:

• Bachelor’s degree in Marketing, Business Administration, Management, or related field (MBA is a plus).

• Minimum 8 years of experience in product marketing or brand management (consumer electronics, automotive, or FMCG preferred).

• Strong analytical, strategic thinking, and project management skills.

• Excellent communication and presentation skills; ability to influence cross-functional teams.

• Proven track record in product launches and campaigns driving sales growth.

• Advanced Excel and PowerPoint skills for engaging presentations.

• Ability to manage stakeholders and derive insights from data.

• Passion for technology, innovation, and the Samsung brand.

• Willingness to work fully on-site at McKinley Hill, Taguig.

Join Samsung Philippines and be part of a global leader in innovation and technology! As a Product Marketing Manager, you will have the opportunity to shape the future of Home Appliances in the Philippines while working with a talented and passionate team. If you are ready to make an impact and drive growth in a dynamic market, we invite you to apply today!

Apply now and take the next step in your career with Samsung!

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