About HeyGen
At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.
About the Role
HeyGen is seeking an experienced Product Manager to lead the strategy, development, and scaling of our B2B product experiences. This role sits at the intersection of product, customer needs, and AI innovation building the systems, features, and workflows that allow organizations to use AI video creation at scale. You will report directly to HeyGen's CEO and will drive clarity, momentum, and execution across multiple product surfaces while partnering closely with Engineering, Design, Growth, and GTM teams to deliver a cohesive, high-impact product for business users.
This is a high-autonomy PM role focused on creating a best-in-class SaaS product that supports teams of all sizes, from self-serve adoption to enterprise-grade expansion.
What Youll Drive
- Define, build, and evolve the core B2B product experience from collaboration and governance to team workflows and administrative capabilities.
- Translate customer needs, market insights, and usage patterns into a clear roadmap and prioritized product strategy.
- Partner with Growth and GTM teams to ensure product surfaces support seamless self-serve activation, team adoption, and long-term retention.
- Work cross-functionally with Engineering and Design to deliver high-quality, AI-forward product experiences with clarity and velocity.
- Lead product discovery across multiple problem spaces and turn ambiguity into structured hypotheses, decisions, and product direction.
- Oversee end-to-end execution, including definition, scoping, sequencing, and rollout of features that directly impact business adoption.
- Ensure product-led growth is supported through intuitive, scalable workflows that empower organizational users.
What Success Looks Like
- A cohesive, scalable B2B product experience that supports teams adopting HeyGen at increasing depth and scale.
- Clear product velocity: consistent, high-quality shipping across multiple surfaces.
- Strong internal alignment across Engineering, GTM, Support, and Growth functions.
- Improved self-serve adoption, expansion, and retention metrics across business users.
- A roadmap that balances short-term impact with long-term architectural and strategic bets.
Who You Are
- 4+ years of experience as a Product Manager in B2B SaaS, ideally with exposure to PLG motions or AI tooling.
- Experienced operating at senior PM scope owning complex problem spaces across multiple teams or product areas.
- Skilled at navigating ambiguous environments with shifting priorities while consistently driving clarity and decision-making.
- Deeply user-oriented with a strong product intuition and the ability to translate user needs into scalable solutions.
- Comfortable working in fast-paced environments where speed, collaboration, and adaptability matter.
- Strong communicator who can influence across functions and create alignment around product direction.
- Excited about AI, video creation, and the opportunity to shape how organizations adopt emerging technology.
Salary Range
$160,000- $210,000- annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us at HeyGen and be part of a team that's reshaping the world of visual storytelling!
