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What We'll Bring:

At TransUnion, we are dedicated to finding ways information can be used to help people make better and smarter decisions. As a trusted provider of global information solutions, our mission is to help people around the world access the opportunities that lead to a higher quality of life, by helping organizations optimize their risk-based decisions and enabling consumers to understand and manage their personal information. Because when people have access to more complete and multidimensional information, they can make more informed decisions and achieve great things.

We’re looking for a dynamic and strategic Senior Product Marketer to be an integral part of the growth of TransUnion’s business across the Latin America region. This role owns regional go‑to‑market strategy, delivers differentiated value propositions, and ensures successful commercial outcomes through tight cross‑functional collaboration.

You will lead both strategic and tactical product marketing activity across TransUnion’s solution portfolio and the different sectors we serve. You will foster tight collaboration across regional teams (sales, marketing, product, strategy) and work closely with your global product marketing associates.

Come be a part of our team! You’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring:

7+ years inB2Bproduct marketing, preferably withininformation services orbroaderSaaSsectors.
Demonstrated successbringing new solutions to market and drivingongoinggrowthwith a strong commercialacumen
Ability to translate complexity into clear customer‑facing value
Exceptional collaboration and communication skillswith the ability to influenceothers
Exceptional collaboration and communication skills with the ability to influence others
Comfortable with autonomy,combining strategic thinkingand doing the work
Passion for translatingcomplex businessproblems andsolutions intocompelling stories
Experience setting up a regional product marketing operation
Focussed onoutcomes– you area problem solverwhocombines>
Impact You'll Make:
- Regional Strategy & Execution:Own and leadgo-to-market strategies tailored to regional market dynamics, customer needs, and competitive landscapes.This will includesupportingproduct launches,sales enablement,market-driveninitiatives,andtargetedcampaigns.Establish Product Marketing as a new function within theLatin American business region,actingas the ambassadorto champion the value thatproduct marketing delivers. Implement and adaptTransUnion’srobustglobalproduct marketing frameworkfor the Latin American region.
- Content & Messaging:Develop and roll-outsolutionmessaging, sales enablement materials, and contentthatcaptures the customer issues, market trends, and thewalk to TransUnion’svalue proposition.Creating narratives that uniquely position TransUnion in the market and resonate deeply withbuyers.This will includematerials such aspitch decks,solution brochures, customer case studies,andcompetitive battlecards.Build and maintain personas and ideal customer profiles that reflect the regionaland verticalmarket nuances.
- Market Intelligence:Conduct ongoing market, customer, and competitor analysis to inform positioningand product roadmaps, createpowerful storiesthat resonate with the regional market and differentiate TransUnion’s propositions from the competition.
- Cross-Functional Collaboration:Influence and align stakeholders acrossproduct, sales,market development,and marketing teams to ensurego-to-market readiness across the organisation. Work tightly with the global Product Marketing team to drive and localise global launches in theLatin Americanmarket, and leverage best-practice processes and tools.
- Performance Measurement:Track and report on key performance indicatorsto measure the impact of product marketing.
#LI-Hybrid #LI-AR2
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
TransUnion Job Title
Advisor, Product Marketing

Product Marketing Advisor

TransUnion

Job Description

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Job Details