The Role
Are currently recruiting for a Product Marketing Analyst. This role supports the delivery of product marketing strategy and go-to-market (GTM) execution across key product categories (Index ETFs, Active Fixed Income, and Multi-Asset & MPS).
The role acts as a cross-category resource across the team, supporting analysis, sales enablement and GTM execution, with a focus on improving speed, consistency, and scalability of delivery.
Success in this role requires strong organizational discipline, analytical capability, and the ability to translate complex product inputs into clear, client-facing outputs that support adoption and flows.
In this role you will be responsible for
- Cross-category initiatives: support product marketing priorities across Index ETFs, Active Fixed Income and Multi-Asset & MPS based on commercial demand and GTM timelines
- BAU & operational delivery: Manage ongoing product marketing operations including content updates, factsheet governance, regulatory processes, and recurring deliverables to ensure accuracy, availability and compliance across markets
- Go-to-market execution: Working with category leads, deliver product launches and positioning updates across categories, ensuring consistent execution, stakeholder alignment and on-time delivery
- Sales enablement & content: Partner with stakeholders to develop and maintain scalable, use-case-driven materials (e.g. brochures, webpages, campaigns) that support client journeys across channels and regions
- Insights & performance tracking: Analyze flows, adoption, engagement and campaign performance to inform GTM decisions, including post-launch evaluation and optimization
- Stakeholder coordination: Coordinate across Product, Investment Management, Distribution, Marketing and Compliance to ensure aligned messaging, efficient execution and delivery across multiple workstreams
What it takes- Undergraduate degree in Marketing or Finance, or similar experience
- Strong organizational and project management skills with experience working in agile environments
- Strong interpersonal communication skills
- Ability to translate market, client and competitor insight into clear positioning and marketing recommendations
- Experience in product marketing, positioning and go-to-market execution preferred
- Continental European language skills (e.g. German or Italian) are beneficial but not required
Special Factors- Vanguard is not offering visa sponsorship for this position
- This is a hybrid position and would require you to work in the office 3 days per week (Tuesday, Wednesday & Thursday)
Why Vanguard?Vanguard is a different kind of investment company. It was founded in the United States in 1975 on a simple but revolutionary idea: that an investment company should manage its funds solely in the interests of its clients.
This is a philosophy that has helped millions of people around the world to achieve their goals with low-cost, uncomplicated investments.
It's what we stand for: value to investors.
Inclusion StatementVanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose: to take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We WorkVanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
