Product Marketing Manager
CoStar Group
Sydney, New South Wales, Australia
Contract
Competitive
HybridManager
Job Description
About the Role
As a Product Marketing Manager within the Residential business, you will support the development and execution of go-to-market strategies for the agent segment. You will work closely with Product, Sales and Marketing teams to deliver compelling positioning, campaigns and launches that drive agent engagement and growth.
Support the planning and delivery of go-to-market strategies for agent products and feature releases, including launch planning, timelines and performance tracking.
Contribute to the development of clear, compelling value propositions and messaging that resonate with agent audiences and differentiate Domain in market.
Partner crossfunctionally to develop and execute integrated campaigns, content and sales enablement materials across channels.
Leverage customer, competitor and market insights (in partnership with research and analytics teams) to inform messaging, campaigns and product positioning.
Work closely with Product Managers, Sales and broader Marketing teams to ensure alignment and effective execution of go-to-market initiatives.
Create tools, collateral and narratives that equip Sales teams to effectively communicate product value to agents.
Monitor campaign and launch performance, identify insights, and optimise future activity.
Our Ideal Person
Essentials
Experience: 4 to 7+ years in product marketing, B2B marketing, or related roles
Product Collaboration: Experience working with Product teams on launches, positioning or feature releases
Execution Focus: Proven ability to deliver campaigns, GTM initiatives or launches end-to-end
Communication: Strong storytelling and communication skills across written, verbal and presentation formats
Commercial Mindset: Ability to use data and insights to inform decisions and measure impact
Collaboration: Strong stakeholder management skills and ability to work cross-functionally
Preferred
Experience in Real Estate, Tech, Media, Advertising or Software industries.
Proven track record of successfully driving growth of a challenger brand.
What's In It For You?
We're the right-sized business for you to make a real impact, with a workplace culture where you can be you. There are so many perks! Here's some of the favourites…
About Domain (part of the CoStar Group)
Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group - a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. We are dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
Equity, Diversity & Inclusion
Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at edi@domain.com.au or leave a message on 1300 858 356 and we will get back to you.
What's Next?
We'll give your application the thoughtful attention it deserves and get back to you as soon as possible. If there's a match, one of our recruitment consultants will reach out-so keep your phone handy! We're genuinely excited about the chance to work together and make a meaningful impact.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing