Product Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Adyen is looking for a market-oriented, proactive and commercially minded Product Marketing Manager. You will be part of a dynamic team that doesnt limit itself to marketing products. The Adyen Product Marketing teams primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units.

In this role you will be working in a multidisciplinary team (4-7 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world.

Together you will be articulating and packaging our unique value to our different target market verticals. You will be responsible for driving well-executed product launches and adoption campaigns, go-to-market playbooks and demand generation initiatives that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth.

The ideal candidate has extensive experience in a B2B product marketing role (optimally in the Payments, Banking or SaaS industry) with a track record of delivering revenue driving go-to-market programs in collaboration with local and global senior stakeholders.

As an experienced product marketing manager, you set the bar high for yourself and always look to achieve the highest business impact in the most efficient manner. You know the difference between good and great and can explain it to others. You are able to balance the strategic and the tactical, and deliver in an agile and iterative way.

What youll do:

• Go-to-Market playbooks: Equip the regional marketing teams with ready to localize playbooks and campaigns for different target markets, in line with the commercial strategy

• Sales Enablement: Equip the commercial team with the tools and knowledge needed to effectively sell our solutions
• Demand Generation & Thought Leadership: Architect and execute integrated demand generation campaigns to build a robust sales pipeline. Develop content to set up Adyen as an industry leader
• Product Launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups
• Product Adoption: Develop programs focused on driving customer engagement and feature adoption for existing merchants
• Positioning & Messaging: Research, develop and validate compelling positioning and messaging that resonates with the target audience
• Set hypotheses and report on the impact of your activities using >Learn more about our hiring process here. Dont be afraid to let us know if you need more flexibility.

  This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.