We Are:
At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.
You Are:
You are a strategic and results-driven marketing professional with a passion for technology and storytelling. You thrive in dynamic environments where you can leverage your technical acumen and marketing expertise to craft compelling narratives that resonate with customers, partners, and internal stakeholders. You combine a deep understanding of industry trends and competitive landscapes with creative approaches to market positioning and campaign execution.
You bring at least five years of experience in product marketing, ideally in software, engineering, or technology-driven organizations. You have a proven track record of launching successful go-to-market strategies, developing impactful collateral, and driving demand generation campaigns that fuel business growth. You are adept at translating complex technical concepts into clear, customer-centric value propositions.
Collaboration is at your core-you excel at building consensus across diverse, cross-functional teams, from product management and sales to corporate and field marketing. Your exceptional communication skills enable you to engage audiences across regions and cultures. You're comfortable managing multiple projects simultaneously, balancing strategic thinking with hands-on execution. You are highly motivated, detail-oriented, and committed to measuring and optimizing the impact of your work. If you thrive in a fast-paced, global environment and are eager to shape the future of Ansys Materials & Simulation Process and Data Management (SPDM), we invite you to join our team.
What You'll Be Doing:
- Delivering value-based messaging for the Materials and SPDM product collections, collaborating with Product, Sales, and Marketing teams to reach prospective and existing customers and partners.
- Participating in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment to maximize market reach and revenue growth.
- Maintaining competitive leadership by analyzing the competitive landscape, identifying growth opportunities, and articulating how Materials & SPDM solutions differentiate us in the market.
- Developing and delivering comprehensive sales enablement collateral-customer presentations, use cases, battle cards, case studies, and solution guides-to empower the sales organization.
- Creating and executing marketing plans and lead generation campaign kits aligned with business growth objectives and key strategic initiatives.
- Managing the execution of new features and product launches as part of the twice-annual release cycle, ensuring successful cross-functional rollout and adoption.
- Owning the development of all marketing collateral, including web content, product feature videos, technical assets, data sheets, blogs, and solution-oriented in partnership with Corporate Marketing.
- Coordinating with field and corporate marketing teams to promote Synopsys products in line with product marketing strategy and corporate programs.
- Measuring and evaluating the ROI of marketing tactics at all stages of the customer journey, using data to optimize campaign effectiveness.
The Impact You Will Have:
- Accelerate significant pipeline and revenue growth through targeted, high-impact marketing initiative
- Strengthen Synopsys' leadership position by consistently differentiating our Materials & SDPM solutions in the market.
- Empower sales teams with compelling, up-to-date enablement resources that drive customer engagement and deal success.
- Drive strategic partnerships and co-marketing efforts that expand our reach and influence across key industries.
- Enhance our global brand presence through innovative campaigns and thought leadership content.
- Provide actionable market insights to inform product development and business strategy decisions.
- Foster alignment and collaboration across product, sales, ACE, marketing, and partnership teams for unified go-to-market execution.
- Contribute to a culture of measurement and continuous improvement by evaluating the ROI of marketing tactics and adjusting strategies accordingly.
What You'll Need:
- Bachelor's degree in marketing, Engineering, Computer Science, or a related field; advanced degrees (MS, MBA) or Product Marketing Alliance Certification are a plus.
- Proven experience in product marketing for engineering or software products
- Broad expertise across marketing competencies including digital, social, web, and account-based marketing.
- Strong organizational, leadership, and project management skills with a track record of executing complex, global campaigns.
- Expertise in market research, competitive analysis, and go-to-market strategy development.
- Excellent English proficiency and outstanding communication skills, both written and verbal.
Who You Are:
- Strategic thinker with a passion for technology and marketing innovation.
- Highly motivated, results-oriented, and driven to exceed growth objectives.
- Collaborative team player who excels at building consensus across functions and geographies.
- Detail-oriented and adaptable, able to manage multiple priorities in a dynamic environment.
- Customer-focused, with a knack for storytelling and engaging diverse audiences.
- Analytical mindset, comfortable with data-driven decision-making and ROI measurement.
The Team You'll Be A Part Of:
You will join the high-performing Product Marketing team at Synopsys, focused on delivering innovative marketing strategies and campaigns for the Materials & SPDM portfolio. Our team is passionate about technology, customer success, and driving business growth. We work collaboratively across product management, sales, development, partnerships, and corporate marketing to deliver best-in-class solutions and impactful market presence. We value creativity, initiative, and a commitment to excellence in everything we do.
Rewards and Benefits:
We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process .
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At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.
