About the Role

The Brand Marketing Manager will help shape how Banana Republic shows up in the cultural conversation — driving brand heat, relevance, and storytelling across campaigns and special projects.

This role sits at the intersection of marketing, storytelling, and content strategy. It is responsible for translating cultural insight into ideas, and ideas into content, activations, and storytelling that travel across channels.

This person will concept, pitch, and help produce content and experiences that connect brand, product, and culture—from campaign storytelling to archive-driven narratives to highly engaging, shoppable moments. They will work cross-functionally to ensure ideas are not only compelling but effectively brought to life across platforms.

The ideal candidate is deeply plugged into culture, has strong editorial instincts, and operates as both a thinker and a doer, able to develop ideas and execute them in partnership with internal teams and external collaborators.

What You'll Do

Special Projects Content Development & Channel Strategy

Managethe development and execution of special projects fromideathrough launch,ensuringconcepts are brought to life across channels.

Build integrated, end-to-end rollout strategies across owned and paid platforms, ensuring ideas translate effectively across formats and touchpoints.

Develop and produce multimedia content (social, video, editorial, digital, IRL) that drives engagement, buzz, and brand relevance.

Concept and pitch ideas, then partner cross-functionally to execute—bringing highly engaging, shoppable moments to life.

Ensure content is platform-native, cohesive, and delivered witha high levelof creative and operational rigor.

Cultural Insight &BrandStorytelling

Bring a strong, informed point of view onwhat’shappening across fashion, media, editorial, and marketing, and translate that into clear creativestrategyanddirection.

Conduct ongoing cultural and competitive analysis to inform where and how the brand shows up.

Shape storytelling territories rooted invintageand ourbrand heritage — defining what stories wetell, whowe should partner withto tell themandwhy they matter now.

Identifyand develop scalable content formats (including video-led concepts) that build consistency and momentum over time.

Partner with UX and digital teams to evolve how storytelling is expressed acrosssiteand digital experiences.

Build alignment across marketing, social, product design, merchandising, PR, and paid media to ensure ideas are set up for strong rollout.

Who You Are

5+ years of experience across brand marketing, content, editorial, or a hybrid role

Deeply plugged into culture, with a strong understanding of what drives relevance and engagement

Strong editorial instincts with experience in writing,video andcontent development, or storytelling

Experience in editorial, publishing,platformsor media environments is a plus

Proven ability to pitch ideas clearly and persuasivelyand execute them end-to-end, as well as recaptosenior leadership with high level summaries and learnings

Comfortable working across both strategy and execution in a fast-paced environment

Collaborative and able to navigate cross-functional teams effectively

Brings fresh thinking and a willingness to push beyond traditional marketing approaches

Project Manager, Paid Social

Gap Inc.

Job Description

About the Role

What You'll Do

Who You Are

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