Public Relations Coordinator

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Meow Wolf opens portals of possibility. Come as you are!

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We share a strong commitment to Belonging through our values of:

• Collaborative Creativity: We believe the act of creating together amplifies possibilities.

• Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery.

• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.

• Authentic Compassion:We are “kind punks” - supportive to each other and standing up for what we believe in.

• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Description:

PUBLIC RELATIONS COORDINATOR

Job Disclosures:

Location: (On-site) Los Angeles, CA

Compensation:

The annual base salary range for this position is $70,440 - $79,245.

Meow Wolf's salary scales set the expected range of pay for this position determined by position grade. Off-scale salaries may be offered when necessary to meet competitive conditions.

Job Summary:

Meow Wolf is coming to Los Angeles, and the right person for this role knows this city the way a local knows Aviation Boulevard beats the 405. They're plugged into LA's art, entertainment, culture, underground film clubs, and attractions scenes. They've built real relationships with SoCal journalists, editors, producers, reporters, podcast hosts, Substack writers, and that one blogger whose newsletter somehow reaches everyone who should be reached. They know how to write a press release that doesn't sound like a press release, how to prep a GM for a TV segment, and how to stay completely calm when a celebrity texts at 9:00 p.m. on a Thursday asking for a last-minute tour.

This role lives at the intersection of local knowledge and brand ambition. The LA Director of Marketing leads the strategic direction of initiatives on the ground; the PR Coordinator executes that vision with hustle, relationships, and deep local expertise. The Senior Director of PR provides functional leadership: the frameworks, the brand guardrails, and the professional development that keeps the work sharp and connected to Meow Wolf's voice and broader communications strategy. The role is extremely collaborative across all departments. It also involves being the liaison between Meow Wolf and a PR agency.

Key Responsibilities:

Being the Local Media Expert

The PR Coordinator owns and nurtures relationships across LA's full media ecosystem — broadcast TV, print, digital, podcasts, Substacks, underground cinema clubs, and other emerging platforms–and they leverage those relationships to generate coverage and keep our share of voice up. They serve as the day-to-day contact for California press and influencers, keeping those relationships warm through desk sides, previews, and good old-fashioned follow-through, welcoming them and hosting them and share our worlds with them. Deep knowledge of the LA art, entertainment, culture, and attractions beat is essential — knowing the reporters, their angles, and what kind of story they'll actually pitch to their editors.

Press Events & Big Moments

This role coordinates press previews, red carpet events, press conferences, and major milestone activations from concept through execution. The PR Coordinator designs and leads media tour routes that show Meow Wolf's world in its best, most mind-bending light, and serves as the on-site point of contact for media, influencers, celebrities, and government representatives — whether it's a scheduled press day or an impromptu visit from someone famous who just had to see it for themselves. They also facilitate film and photo shoots on-site, balancing brand representation with seamless collaboration across operations teams acting as a sherpa as needed. They work closely with the local marketing department day to day, as well as the General Manager, and provide community opportunities to showcase the GM’s chops. This role will be one of the main facilitators for all preview events leading up to the opening of Meow Wolf LA.

Content & Communications

The PR Coordinator writes and distributes press releases and media alerts to SoCal and regional press in a way that doesn't feel too press release-y. They are able to learn and harness the ability to speak in an offbeat and unique brand voice. They draft talking points and comprehensive media prep for speakers at opening and ongoing major events, develop opening PR documentation, and work closely with brand creative to source and manage assets. Promoting ongoing programming, events, new art installations and activations as the property continues to grow is part of the ongoing rhythm. They engage in cross-exhibit collaboration with Las Vegas PR. Use of Asana to manage work, assistance with reporting, and occasional assistance on national campaigns as well as new openings outside of the market.

Relationship Building & Community

The PR Coordinator builds partnerships with local travel bureaus, tourism boards, colleges and universities, and community organizations. They actively seek out opportunities to spotlight local artists, broadly and in the communities in which they create, the General Manager, and other thought leaders connected to the site, and collaborate closely with adjacent departments — Impact, Internal Communications, Marketing, and Social — to ensure storytelling is unified and moments land right. Nurture relationships with VIPs, celebrities, and influencers.

Being On Camera (Sometimes)

The PR Coordinator hosts large-scale tours and leads public-facing engagements with confidence and charisma. They may occasionally serve as on-site spokesperson for news segments; comfort on camera is a genuine plus here.

Fluid Availability

Will need to be available to be on site for tours/chaperoning for media, VIP, and influencers. This role requires occasional work on evenings and weekends.

Required Qualifications

• 3–5 years of PR, communications, or media relations experience, with meaningful time spent in LA or focused on the LA market.

• Demonstrated experience in, and passion for, art, entertainment, culture, attractions, or adjacent industries — an understanding of how stories get told in this metro.

• A working Rolodex (okay, a very organized contacts app) of LA media relationships across broadcast, print, digital, and new media.

• Experience coordinating press events, managing media on-site, and working alongside agency partners, senior leadership, and high-profile guests.

• Strong skills coordinating press events.

• Strong writing skills — press releases, media alerts, talking points, and prep documents that are sharp, brand-right, and actually useful.

• The ability to juggle multiple workstreams, stay organized across a complex launch calendar, and keep cool under pressure.

• A collaborative spirit — playing well with creative teams, ops, marketing, and leadership, with the understanding that the best PR happens when everyone's telling the same story.

• Comfort with public speaking and being the face of the brand in live, on-camera, or large-group settings.

Candidate Skills

Genuinely in love with weird, wonderful, immersive experiences — and able to explain why someone needs to come explore Meow Wolf in a way that makes them cancel their other plans. They have a willingness and patience to explain the unexplainable. Not the type to panic when things shift at the last minute; the type to adapt. Someone who builds trust with journalists, partners, and colleagues alike because they're consistent, thoughtful, and actually fun to work with.

PR isn't just about coverage, it's about digging deeper for the bigger stories. And you're ready to help write one of the most exciting opening stories in LA's cultural calendar.

Work Environment and Physical Demands

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners. This position also works in an indoor setting with exposure to noisy environments, dim lighting, strong visual effects including strobing lights, special effects, fog machines and small and/ or enclosed spaces.

Physical Demands:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners. This position also works in an indoor setting with exposure to noisy environments, dim lighting, strong visual effects including strobing lights, special effects, fog machines and small and/ or enclosed spaces.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule:

This is a full-time position averaging 40 hours a week, Monday to Friday, 9am to 5pm MT or 10am to 6pm MST – occasionally requiring flexibility to work during evenings or weekends based on business needs, as well as travel to off-site locations depending on the role and need.

Supervisor Responsibilities:

This position does not require supervisory responsibility.

Travel

This position will require minimal (mostly local) travel (<5%)

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Meow Wolf will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Ordinance.

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION: Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

BENEFITS:

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.

• Medical Insurance options: PPO & HDHP*

• Dental and Vision Insurance*

• HSA, HRA, and FSA options*

• 401k Retirement Plan

• Company paid Life Insurance Policy and Disability Coverage(s)*

• Voluntary Critical Illness and Life Insurance Policies*

• Company Paid Employee Assistance Program

• Paid Parental Leave for 12 weeks

• Discount off Meow Wolf Gift Shop Merch and Cafes

• Admission to Meow Wolf attractions for employees and guests

*Regular or Project Based Full-time positions

Please visitwww.meowwolf.com/careers for more information.