Recruitment Marketing Manager
Medtronic
Minneapolis, Minnesota, United States of America
Full-Time
$118,400
OfficeManager
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
Reporting to the Director of Emerging Talent & Careers, this role will work with TA, Communications, Legal, Marketing and HR to engage qualified candidates through an integrated marketing approach using paid media, CRM, AI-driven search, social, and career site platforms. This role requires strong ownership, a bias for action, and the ability to connect marketing activity to measurable hiring results. This is a hands-on content creation and execution role that will benefit from your experience using content development tools.
Responsibilities may include the following and other duties may be assigned:
Create compelling recruitment marketing assets including social graphics, short-form video, motion graphics, photography direction, copywriting, and campaign toolkits.
Develop and execute recruitment marketing campaigns that support hiring priorities, employer brand awareness, and candidate engagement goals.
Own and manage the recruitment marketing and social media editorial calendar aligned to hiring initiatives, employee stories, events, and business priorities.
Write and optimize platform-specific content designed to increase engagement, reach, and candidate conversion across digital channels.
Design and execute integrated recruitment marketing campaigns across social media, career sites, email marketing, streaming, podcasting, and other digital platforms.
Lead the strategy, content development, and ongoing optimization of the company’s career site, talent communities, and employer brand channels.
Build and optimize paid digital advertising campaigns across LinkedIn, Google, and programmatic advertising platforms.
Develop and activate talent community and CRM engagement strategies.
Partner with Talent Acquisition, Corporate Communications, Marketing, Legal, business leaders, and external vendors to develop content and campaigns aligned to workforce priorities.
Manage campaign workflows, timelines, budgets, approvals, and deliverables across multiple concurrent projects and stakeholders.
Analyze campaign and social media performance metrics to optimize audience targeting, channel effectiveness, and return on investment.
Optimize content and digital experiences for SEO, AI-driven search, and candidate discoverability.
Monitor recruitment marketing trends, emerging technologies, and social platform updates to continuously evolve strategy and content effectiveness.
Ensure all recruitment marketing content aligns with brand standards, compliance requirements, and organizational messaging guidelines.
Must Have Min Qualifications
Requires a Bachelor's degree and minimum of 5 years of relevant experience, or advanced degree with a minimum of 3 years of relevant experience.
Nice to Have
Educational background in Business, Marketing, Human Resources, Communications
Experience using Canva or Adobe Creative Suite for content development
Experience working with multiple departments within a large organization
Editing experience using tools such as CapCut or Premiere Pro
Employer brand platform experience via tools like LinkedIn Campaign Manager or Appcast
Demonstrated expertise in developing and deploying messaging strategies, including asset creation, communication planning, and cross-channel content distribution.
Proven experience in crafting and implementing digital strategies, with a track record in both organic and paid social media campaigns.
Prior experience with Employer Branding and Recruitment Marketing technologies, such as LinkedIn, Glassdoor, and other relevant platforms.
Knowledge of innovative approaches to drive candidate awareness, engagement, and brand affinity, including social media, employment branding, and advertising, with a deep understanding of recruitment process workflows and relevant employment laws
Experience applying SEO, AI-driven search, and GEO to improve discoverability and conversion.
Experience scaling employee advocacy, referral, or talent community programs.
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
U.S. Work Authorization & Sponsorship
At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
Join us in our mission to alleviate pain, restore health, and extend life—where your unique background and perspective are valued.
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance,Health Savings Account,Healthcare Flexible Spending Account,Life insurance, Long-term disability leave,Dependent daycare spending account,Tuition assistance/reimbursement, andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans, 401(k) plan plus employer contribution and match,Short-term disability,Paid time off,Paid holidays,Employee Stock Purchase Plan,Employee Assistance Program,Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), andCapital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can findherea list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.