Core Responsibilities

Demand Generation & Pipeline Ownership

• Own the regional targets for generating new contacts, Marketing Qualified Leads (Tasks), and Sales Opportunities.

• Execute a balanced 50/50 strategic split between Account-Based Marketing (ABM) and New Account Acquisition.

• Utilize a diverse marketing toolbox to source high-value opportunities within untapped market segments.

• Collaborate with theglobalCenter of Excellence (CoE) tooptimizelocalized email marketing and paid search campaigns.

Strategic Sales Alignment

• Partner closely with the India Sales leadership team to align marketing priorities with regional revenue goals.

• Co-lead field execution strategies, including custom customer seminars and localized industry events.

• Maintain a tight feedback loop with the Inside Sales team (managed by a peer marketing leader) tooptimizeTask-to-Opportunity conversion rates.

Vertical Market Execution

• Design and deploy targeted campaigns specifically tailored to Cognex’s core growth verticals:Automotive, Electronics, CPG, and Logistics.

• Develop deep localized insights for these verticals to ensure highly relevant, high-impact messaging.

Process Innovation & Scale

• Proactively share execution examples and proven optimization recommendations to upgrade the global demand generation playbook.

• Standardize regionaleventand campaign workflows to ensure predictable, scalable marketing ROI.

Job Requirements

MarTech& Tool Requirements

• CRM & Automation:Hands-onproficiencywithSalesforceandPardot (Account Engagement)to manage pipelines and nurture campaigns.

• Conversational Marketing:Experience usingQualified(or similar conversational marketing/website chat platforms) to capture real-time intent.

• Analytics & Reporting:Ability to navigatePower BI (PBI)dashboards to track pipeline KPIs, analyze ROI, and report performance.

• ABM Platforms:Familiarity with modern ABM orchestration tools (e.g., 6sense,Demandbase) to target key enterprise accounts.

India Channel Expertise

• B2BSocial Media:Expert-level knowledge of leveragingLinkedInfor organic thought leadership, executive profiling, and targeted lead generation.

• Mobile & Direct Channels:Strategic familiarity with usingWhatsApp for Businessand SMS automation for high-engagement B2B event reminders and nurture streams.

• Local Networks:Experience partnering with local Indian industrial publishers, B2B media houses, and trade associations (e.g., CII, FICCI) to expand reach, and tradeshows.

Experience & Skills

• Proven Track Record:6+ years of B2B demand generation or field marketing experience, ideally within the industrial automation, technology, or manufacturing sectors.

• Vertical Expertise:Demonstratedsuccess running campaigns targeting Automotive, Electronics, CPG, or Logistics industries in India.

• Campaign Mastery:Deepexpertisemanaging end-to-end multi-channel campaigns, with a strong understanding of both ABM frameworks and net-new acquisition tactics.

• Stakeholder Management:Exceptional capability to build trust and partner closely with senior Sales leaders and distributed global marketing teams.

Personal Attributes

• Autonomy:Ability to execute end-to-end programs independently with little to no oversight.

• Problem Solver:Proactivelyanticipatesproject risks andidentifiescreative ways to clearexecutionroadblocks.

• Communicator:Strong English communication skills to effectively collaborate across regional borders and corporate layers.