Regional Marketing Manager

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

· Career development with an international company where you can grow the career you dream of .

· A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

· A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Regional Marketing Manager EEMENA

This position works out of our UAE location in the Abbott Rapid Diagnostics – Infectious Diseases

MAKING A DIFFERENCE IN GLOBAL HEALTHCARE

We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies.

Description

The primary responsibility of the Regional Marketing Manager is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local markets, in particular KSA, Egypt, Poland and Czechia, and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.

What You'll Do-

• Development of local commercial, marketing and promotional plans:

• Develop regional marketing plans in alignment with the regional and global plans

• Deliver and regularly track the execution of the marketing initiatives on the plan

• Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)

• Participate in product launch projects: develop business & launch plans in close collaboration with the EEMENA Launch excellence Manager

• Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.

• Customer Centricity and deep understanding of regional markets:

• Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)

• Customer focus group meetings and surveys

• Product features/benefits, product utilization and customer insights

• Competitor intelligence

• Market dynamics (growth/decline key drivers, PESTLE analysis)

• Routine participation in strategy alignment and sales effectiveness:

• Execute and track product launch plans in close collaboration with the Launch Excellence Manager EMEA (including pre-launch & post-launch phases deliverables)

• Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)

• Routine participation in sales effectiveness:

• Roll-out marketing plans and sales tactics at sales meetings

• Execute, track and report progress of annual tactical plans

• Track and monitor business figures and take actions to improve the business outcome

• Support the local sales forces in the field to win key and strategic accounts at improved sales cycle speed and win-rate.

• Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals

• Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process

• Conduct business analysis and monitor key performance indicators

• Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)

• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders

• Participation to ad-hoc regional, special projects

Requirements

• Acts ethically and professionally, representing the company values always

• Proficiency using Microsoft Office pack & other (SharePoint, CRM, etc.)

• Natural inspirational leader who can energize and align a cross-functional team to deliver the business goals

• Strong focus in understanding and extracting customer value

• Balanced mix of strategic and tactical focus

• High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes

• High capacity for fast learning

• Positive mindset and collaborative attitude to bring down barriers for goals

• Ability to travel up to 40% of the time (nationally and internationally)

• Customer engagement, in-field support, 30% of the time.

• Required background & expertise

• Proven minimum 7 years marketing experience in diagnostics arena, or other healthcare area, Knowledge in Infectious Diseases field is considered an asset

• Proven knowledge of the healthcare system in the regional & local markets

• Proven marketing and sales success track record, with strengths in both strategic and tactical management

• Master or equivalent in Marketing or in the field of Biological Sciences degree preferred

• Proven ability to deliver goals in a fast-paced, matrixed organization

• Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels

• Proficiency in spoken and written English, any additional language spoken in the region is considered an asset.

• Full proficiency in local language of the largest country in the cluster

• IT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce. Com and PowerBI knowledge is considered an asset

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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