The Opportunity
At Abbott, we’re committed to helping people live fuller, healthier lives. As Regional Marketing Manager – Heart Failure, you will shape and drive the marketing strategy for Abbott’s HF portfolio across South Europe, including Chronic HF, Acute HF and CardioMEMS™.
This is a high‑impact, regional leadership role combining strategic marketing ownership, cross‑functional influence, and close partnership with commercial teams, with clear accountability for business growth and long‑term value creation.
What You’ll Do
Strategy & Portfolio Leadership
- Define and execute short-, mid- and long‑term marketing strategies for the Heart Failure portfolio, aligned with global and EMEA/APAC direction.
- Translate portfolio strategies into clear value propositions, positioning, pricing and go‑to‑market plans that deliver sustainable growth and margin objectives.
- Lead regional New Product Introduction (NPI) activities, ensuring prioritization, readiness and flawless execution.
Regional Coordination & Execution
- Drive consistency of marketing approaches across South Europe while adapting to local market dynamics.
- Partner closely with the South HF Regional Director, EMEA/APAC Marketing teams and global stakeholders.
- Ensure effective launch and adoption through high‑impact marketing materials, sales tools and field enablement.
Commercial & Market Impact
- Monitor market trends, competition and performance, identifying opportunities to strengthen competitive advantage.
- Support forecasts, business reviews and planning cycles (LBE, Outlook) for the HF portfolio.
- Partner with the field organization through joint customer visits and strategic account engagement.
Stakeholder & Ecosystem Engagement
- Build and maintain strong relationships with Key Opinion Leaders (KOLs), scientific societies and key external stakeholders.
- Support Health Economics, Reimbursement and Governmental Affairs initiatives to enable access and adoption.
- Identify cross‑divisional synergies within Abbott and lead pilot initiatives where relevant.
Leadership & People Development
- Inspire, coach and develop the regional marketing team, fostering a culture of accountability, collaboration and continuous improvement.
- Act as a role model for Abbott’s values, ethics and compliance standards, including Quality and OEC requirements.
What You Bring
- Medical, scientific or biomedical education.
- Solid experience in medical devices, with 5+ years in Heart Failure, Cardiac Surgery, Perfusion or related clinical/marketing roles.
- Proven success in strategic marketing, portfolio management and key account engagement.
- Strong understanding of medical device compliance and reimbursement pathways.
- Experience working in complex, matrix organizations across multiple countries.
- Fluency in English (written and spoken) & French; additional European languages are a plus.
- A results‑driven, entrepreneurial mindset with strong influencing, prioritization and problem‑solving skills.
Why Abbott
- Work at the forefront of innovation in Heart Failure care.
- High‑visibility regional role with strong exposure to EMEA/APAC and global leadership.
- Collaborative, values‑driven culture with real opportunities for growth and development.
Abbott is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
In specific locations, the pay range may vary from the range posted.
