% OF TIME
(optional)
DUTIES AND RESPONSIBILITIES
30%
Regional Marketing Leadership
- Act as the primary regional marketing partner, ensuring global strategies, GTM priorities, toolkits, and messaging are implemented with consistency and local relevance.
- Partner with distributors and market teams to develop seasonal marketing plans, launch strategies, and integrated activations aligned with brand and business objectives.
- Support planning and pitch-back processes with markets, including budgets, channel priorities, and campaign reviews.
- Maintain a clear seasonal operating rhythm covering planning meetings, GTM milestones, launch readiness, budget checkpoints, approvals, and recaps.
30%
Brand, Campaign, and Channel Execution
- Cascade campaign information, product stories, launch priorities, imagery, and toolkit guidance from Global and DAP to markets.
- Guide markets in shaping local marketing ideas that align with HOKA’s global brand direction while reflecting local culture, consumer behavior, and commercial priorities.
- Support the right mix of brand-building and performance-driving channels across digital, social, retail, PR, events, and community activations.
- Review local social media calendars, content cadence, and activation plans to ensure quality, consistency, and alignment with regional/global priorities.
15%
Sports Marketing and Community
- Support in-market sports marketing programs focused on running culture across road and trail, including athlete partnerships, ambassadors, grassroots community building, run clubs, events, and emerging formats. Expand lifestyle community through culturally relevant connections in art, fashion, and design.
- Support cross-market coordination across athlete and community opportunities, including races, launches, and key brand moments.
- Support race, event, and athlete programming with planning frameworks, partner alignment, and stakeholder coordination.
15%
Retail and Market Support
- Partner with DAP retail marketing and VM teams to support strong in-store and wholesale execution, ensuring visual standards and brand experience.
- Conduct monthly business and marketing reviews with markets, covering social content, activations, sports marketing, retail execution, and spend tracking.
- Act as a collaborative but disciplined regional lead, upholding brand standards while enabling locally relevant execution.
10%
Other Responsibilities
- Consolidate and communicate market insights, campaign results, competitive activity, and local opportunities back to DAP and Global teams.
- Track campaign effectiveness, KPIs, and budget allocation, translating findings into clear recommendations and leadership playbacks.
- Build strong matrix relationships across Global Brand Marketing, DAP functions, distributor teams, sales, retail marketing, VM, sports marketing, and agencies.
- Represent the brand externally with credibility and professionalism, constructively challenging partners when needed to improve execution.
- Support achievement of business and brand targets through disciplined planning, strong partnerships, and consistent execution.
QUALIFICATIONS
Year(s) of Experience & Background Required
- 6–9 years in brand, regional, distributor, or sports marketing roles, ideally within sportswear, performance/lifestyle, or consumer brands across multiple markets.
- Experience in distributor/partner-led markets, with strong understanding of how regional offices enable local execution.
- Knowledge of sportswear, running, and lifestyle culture, including athlete, community, and grassroots marketing.
- Proven ability to manage multiple markets/projects while maintaining discipline around calendars, milestones, and approvals.
- Comfortable moving between strategy and execution, from high-level planning to activation support.
- Strong communication and presentation skills, able to build clear decks, tell compelling stories, and influence diverse stakeholders.
- Excellent organizational and project management skills, with attention to detail and ability to thrive in a fast-moving matrix environment.
- Analytical strength in interpreting KPIs, campaign performance, budgets, channel effectiveness, and market feedback.
- Credible interpersonal skills to inspire partners, coach constructively, and represent the brand externally.
- Proficiency in PowerPoint, Excel, and Word; familiarity with AI productivity tools a plus.
- Full fluency in English; additional Asian languages helpful but not essential.
Function Preferred Experience
- Passion for running and the running lifestyle, with understanding of performance running, trail, road racing, run clubs, and athlete/community ecosystems.
- Experience supporting sports marketing initiatives such as athlete seeding, ambassador management, partnerships, community activations, and race programming.
- Familiarity with distributor business models, wholesale dynamics, and balancing brand standards with market realities.
Functional & Technical Competencies
- Strategic Agility: Translate global brand direction into locally resonant strategies.
- Relationship Building: Inspire trust and collaboration with partners and stakeholders.
- Cultural Fluency: Attuned to local market dynamics and consumer insights.
- Execution Discipline: Maintain rigor around calendars, milestones, and deliverables.
Measures of Success
- Quality and consistency of seasonal brand execution across assigned markets.
- Strength of market planning, budget alignment, and pitch-back discipline.
- Improvement in sports marketing presence, grassroots engagement, and local brand heat in key markets.
- Stronger social and retail execution aligned with HOKA brand standards.
- Clear upward communication of market opportunities, risks, learnings, and regional needs to DAP and Global stakeholders.
- Contribution to achieving and surpassing business and brand targets.
