Our mission at Duolingo is to develop the best education in the world and make it universally available. It's a big mission, and that's where you come in!
At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You'll have limitless learning opportunities and daily collaborations with world-class minds while doing work that's both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
About the role
Make the world's most popular language-learning app famous in Southeast Asia!
We are seeking a Country Marketing Manager to lead our efforts in Southeast Asia. You'll own our growth results. Capturing cultural trends and sparking word-of-mouth conversations are at the core of our strategy – you'll lead our presence in Southeast Asia, blending Duo into the region's culture, driving buzz, and making Duolingo one of the most iconic brands in the region. As a core member of our growing marketing team, you are someone who has a deep understanding of social platforms, is comfortable with video production & editing, and lives and breathes social trends.
Reporting to the Regional Marketing Director, you will partner closely with Global Marketing teams in Pittsburgh and New York, as well as Country Marketing Managers around the world, to find opportunities and create bold, creative campaigns that resonate with Southeast Asian audiences.
The ideal candidate is highly creative and self-motivated, has excellent communication skills, and collaborates well with others.
You will...
- Work closely with our Regional Marketing Director to define success on social in Southeast Asia, ensuring we have the right resources and most impactful channels.
- Lead our social agency relationships in the region, strengthening our social strategy and ensuring we're creating buzzworthy content that people want to share.
- Develop social-first, culture-first campaigns in Southeast Asia that make Duolingo iconic and grow our reach.
- Educate and guide our agencies on best-in-class social practices, while evolving our strategy with data and rapid experimentation.
- Drive large-scale content campaigns ranging from creator collaborations to multi-channel activations.
- Build and maintain relationships with top-performing influencers across industries like education, lifestyle, travel, fashion, and sports.
You have...
- Deep cultural awareness of Southeast Asia, with a pulse on social trends and what consumers care about now.
- A track record of achieving phenomenal results with bold ideas rather than big budgets.
- Storytelling skills, with the creativity to build compelling narratives that spark conversation.
- 8+ years of consumer or social marketing experience, ideally working with global or regional brands.
- Deep knowledge of YouTube, TikTok, Instagram, Facebook, and emerging SEA platforms.
- Hands-on experience in content creation, especially with native social tools.
- Proficient in English with strong writing and communication skills.
- Ability to spot cultural opportunities and drive buzz with scrappy, small-budget stunts that make Duolingo the talk of the town.
Exceptional candidates will have...
- Passion for our mission to make high-quality language learning accessible to everyone.
- Experience with mobile apps and subscription services.
- Experience managing reputational or crisis communication.
