Regional Marketing Senior Lead Analyst

The Marketing Senior Analyst (SVP) is a pivotal member of the NAM Private Bank Marketing team, sitting at the intersection of strategic thinking and hands-on execution. Reporting to the NAM Head of Marketing, Citi Private Bank, this individual will be a proactive, self-starting contributor who helps drive the team's evolution from an event-centric model to a comprehensive, 360-degree marketing approach.

This is not a purely executional role. We are looking for someone who brings genuine intellectual curiosity, commercial acumen, and creative ambition—someone who can shape a thought leadership agenda, identify compelling speakers and content themes, and translate complex financial services narratives into resonant client experiences. The ideal candidate is equally comfortable owning the logistics of a flagship UHNW client event and contributing to a digital content strategy.

The successful candidate will have a strong grounding in financial services, a broad marketing skill set spanning events, content, and digital channels, and the confidence to move beyond execution into strategic contribution. They will work closely with senior business leaders, investment teams, and global marketing colleagues to ensure every initiative is purposeful, differentiated, and aligned to the Private Bank's growth objectives across NAM.

In addition to supporting all existing NAM Private Bank marketing initiatives, this role will also support the Private Bank business across the Western Region helping to drive regional marketing strategies and client engagement.

Responsibilities

• Thought Leadership Strategy & Content Development: Take a leading role in shaping the NAM Private Bank's thought leadership agenda—identifying compelling content themes, curating relevant speakers (internal and external), and building event agendas that go beyond the conventional. Translate complex market and investment narratives into engaging, client-relevant content across formats including panels, roundtables, white papers, and digital content.
• End-to-End Event Management: Own and manage all aspects of client and prospect events within the immediate geographic region and across NAM—from strategic concept and invitation process through compliance reviews, logistics, venue and menu selection, on-site client interaction, budget management, and post-event follow-up. Maintain and leverage the Salesforce CRM database to support event targeting and relationship tracking.
• Social Media & Digital Channel Strategy: Contribute to and help plan the NAM Private Bank's social media and digital marketing strategy. Develop content calendars, identify relevant topics and formats, and work with global digital teams to ensure the Private Bank's voice is consistent, authoritative, and engaging across LinkedIn and other relevant platforms.
• Marketing Performance & ROI Tracking: Track and report on the impact of marketing activities across key metrics—including event attendance, client engagement, pipeline support, and digital performance. Use post-event feedback and >------------------------------------------------------

  Job Family Group:

  Marketing

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  Job Family:

  In-Business Marketing

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  Time Type:

  Full time

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  Primary Location:

  San Francisco California United States

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  Primary Location Full Time Salary Range:

  $163,600.00 - $245,400.00

  
  In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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  Most Relevant Skills

  Please see the requirements listed above.

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  Other Relevant Skills

  For complementary skills, please see above and/or contact the recruiter.

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  Anticipated Posting Close Date:

  Jul 30, 2026

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  Automated Processing and AI

  
  

  We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

  Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

  Illinois residents – AI Notice and Right

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  Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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