Research/Media Strategist

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

WZZM 13 On Your Side is looking for a Research Analyst who is passionate about connecting consumer & industry trends with our best-in-class Linear TV and digital products to exceed our customers advertising goals. The ideal candidate is a creative and curious person who seeks to drive new revenue opportunities by educating our internal team and external partners. This person will also provide research and insights about our audiences to News staffers, our Marketing team and General Manager as needed.

This role is based in Grand Rapids at WZZM. The position is generally three days in-office and two days remote.

Responsibilities:

Support Account Executives by researching consumer behavior and industry trends that translate into compelling insights for our clients
Assist AEs with prospecting by category, season and vertical
Recommend >askhr@tegna.com

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.