The Retail Sales Associate at University Park Mall is responsible for delivering exceptional customer service by blending effective selling with genuine hospitality. The role involves understanding customer needs, making personalized product recommendations, maintaining a clean and organized sales floor, recovering fitting rooms, updating signage, and achieving sales targets. Associates engage customers warmly, foster relationships to encourage repeat visits, share loyalty program benefits, and collaborate with team members to support overall store success. The position requires physical activity such as standing for hours, lifting up to 25lbs, and using electronic devices for sales transactions.