Covetrus is a global animal-health technology and services leader dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We bring together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine.
New opportunity to join the Premier Buying Group team!
The role:
- Development of a wide range of marketing collateral
- Management of PBG UK’s existing website and members portal, taking the lead on developing PBG UK’s digital presence in these crucial areas
- Ensure modern SEO focused content is updated to the website on a routine basis, analysing website traffic and performance, producing data driven insights which help steer conversion to sales
- Reviewing website traffic insights and passing potential leads through to the sales team
- Regular review of online consumer behaviour, mapping PBG UK’s customer journey, ensuring the inbound marketing strategy is appropriately aligned to trends witnessed
- Preparation, scheduling and ongoing development of PBG UK’s Social Media strategy and subsequent content, ensuring the organisations LinkedIn, Facebook, and Instagram pages are consistent with brand and audience messaging
- Deliver organic growth of PBG UK’s brand on these key Social Media platforms
- Working alongside the Marketing & Communications Manager to deliver vendor marketing campaigns across email and digital platforms
- Work with our portfolio of vendors, spread across the many categories PBG has services in, to gain a greater understanding of what support and management our vendors need, and to develop new revenue streams.
- Monitor and regularly report on the performance of all key digital platforms
- Work with Covetrus UK’s proprietary brands to leverage partnership opportunities across campaigns
- Providing general support to the wider business in relation to typical marketing activities on and offline
- Any ad hoc requirements with the commercial team during periods of holidays and sickness
- Ability to self educate, identify and evaluate trends in digital marketing, presenting opportunities for PBG to evolve in this area, ensuring PBG are at the forefront of any industry developments
Sales
- Work closely with the Business Development Managers in the process of onboarding new member practices, to ensure a smooth start to PBG membership.
- Accompany Business Development Managers in dual calling when research and feedback is needed to develop a new commercial or marketing strategy.
- Support the team in the delivery of marketing campaigns for vendors and manufacturers.
- Alongside the Business Development Managers, on occasion the Sales and Marketing Partner will represent the buying group at industry exhibitions and conferences.
You:
- At least 2 years previous experience within a creative marketing role.
- Marketing degree (or relevant qualifications to demonstrate marketing knowledge).
- High standard of organisational and project management skills
- Copywriting ability
- Creative flair and confidence
- Ability to work to deadlines and prioritise work in a demanding environment and to budget
- Strong analytical, insight development and reporting skills
- Web management experience is essential
- Experience and competent with E-CRM applications
- Experience with 3rd party platforms such as Hootsuite, Canva, Salesforce
This position is remote
- Willing to travel within the UK and Internationally where required
- A full, clean driving license is required
Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
