Sales Promotion Strategist - Energy Business Department

Job Description:

Business Overview

Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.

Please see below for a list of Communications & Energy Company's services*.

https://corp.rakuten.co.jp/about/company/communications_energy.html

Department Overview

As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users.

The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points.

Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data.

Business Growth Potential: This is a dynamic environment where you can leverage the powerful physical retail channel of Rakuten Mobile Shops to directly contribute to the expansion of the Rakuten ecosystem.

High Degree of Autonomy: You’ll find it rewarding to see the sales methods and scripts you develop rolled out to stores nationwide, with the results directly reflected in the number of subscribers.

Career Development: Within the Rakuten Group’s diversified business model, you’ll have the opportunity to hone a wide range of skills, including sales strategy, data analysis, and business development.

Position:

Why We Hire

Recruitment of additional staff.

With our revenue growing steadily, we are aiming for further growth.

Position Details

As a key strategy to maximize synergies within the Rakuten Group, you will lead sales promotion efforts for “Rakuten Denki” at “Rakuten Mobile Shops” nationwide.

This role involves overseeing everything from strategy development to execution to expand the number of Rakuten Denki subscribers, through building store-based sales operations, analyzing regional challenges, and replicating successful practices across locations.

Specifically:

Optimizing the “Rakuten Denki” sales process and planning and executing sales strategies at Rakuten Mobile Shops

Analyzing sales performance across multiple stores and managing KPI

Identifying challenges through on-site interviews and improving and standardizing sales methods (for remote locations, we use Zoom or similar tools instead of business trips)

Establishing best practices from successful cases and creating company-wide manuals and sales scripts

Raising the overall level of sales skills by planning and implementing training programs for store staff

Designing incentive programs and planning campaigns to improve sales performance

Characteristics of the Job

Improving Customer Acquisition Methods We are working on customer acquisition using not only offline measures at stores, but also digital methods unique to Rakuten.

Rakuten Mobile has approximately 1500 stores, and is currently expanding. You can play an active role in this large field. (We use ZOOM and other communication tools to ensure that measures and operations are implemented in remote locations.)

This is a currently growing initiative. You can feel the satisfaction of seeing the measures you plan spread nationwide and reflect in significant results.

Work Environment

Business Planning team

Number of people: 6 people

Composition: men and women in their 20s-40s

All are mid-career hires, some with no experience in the energy industry.

Mandatory Qualifications:

Experience as an area manager or similar role (store manager experience is also acceptable)

- Experience with sales-based products involving explanation and contracts (real estate, automobiles, insurance, mobile phones, telecommunications, sports clubs, English conversation, education, etc.)

Desired Qualifications:

Experience managing agencies or providing guidance and support to franchise locations

Experience in project management within a large-scale sales network

A proven track record of significantly increasing quantitative results, such as sales figures, based on >

Languages:

Japanese (Overall - 4 - Fluent)