Salesforce Marketing Cloud & Loyalty Management Technical Architect

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Job Category
Customer Success

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

:mega: Salesforce Marketing Cloud & Loyalty Management Consultant

We are looking for a talented consultant to join our team and support customers in designing, implementing, and evolving customer engagement and loyalty solutions.

Overview

This role is ideal for someone with a strong consulting mindset, solid experience in digital marketing, loyalty programs, customer engagement, or marketing automation, and a genuine appetite to learn and grow within the Salesforce ecosystem.
The consultant will work closely with business stakeholders, IT teams, architects, project managers, and Salesforce specialists to understand customer challenges, translate business needs into scalable solutions, and help clients unlock value from Marketing Cloud, Loyalty Management, Data Cloud, and the broader Salesforce platform.

Your Impact

In this role, you will:

• Act as a trusted advisor to customers, helping them connect business objectives with Salesforce capabilities.
• Lead or support discovery sessions, workshops, requirements gathering, process mapping, and solution design discussions.
• Translate customer needs into functional requirements, user stories, journeys, loyalty rules, campaign flows, and solution recommendations.
• Support the design and implementation of Marketing Cloud solutions, including segmentation, journeys, campaign orchestration, personalization, automation, and channel execution.
• Support the design and implementation of Loyalty Management capabilities, including loyalty program structure, tiers, points, benefits, promotions, vouchers, member engagement, business rules and Loyalty Automations.
• Bring industry perspective to customer conversations, especially around customer lifecycle, retention, engagement, personalization, and loyalty strategies.
• Collaborate with architects and technical teams to validate solution feasibility, integrations, data requirements, and platform best practices.
• Help customers adopt new capabilities and improve the business value of their Salesforce investment.
• Document requirements, solution decisions, risks, assumptions, and recommendations in a clear and structured way.
• Continuously learn Salesforce products, industry trends, AI-driven customer engagement, and new platform capabilities.

Minimum Skills

You may be a good fit if you have:

• 3+ years of experience in loyalty, marketing, customer engagement, marketing automation, consulting, or digital transformation projects.
• Hands-on or functional experience with at least one of the following:
  • Salesforce Marketing Cloud
  • Salesforce Loyalty Management
  • Marketing automation platforms
  • Loyalty platforms or loyalty program operations
  • Campaign management, personalization, segmentation, or customer engagement platforms
• Strong consultative skills - ability to listen, structure problems, ask good questions, and guide customers toward practical solutions.
• Good understanding of marketing, loyalty, customer lifecycle, segmentation, personalization, retention, or engagement strategies.
• Ability to communicate with both business and technical stakeholders.
• Ability to explain complex concepts in a simple, business-friendly way.
• Strong ownership, curiosity, adaptability, and willingness to learn.
• Good documentation and presentation skills.
• English and Spanish proficiency, Portuguese is a plus depending on the region.

Preferred Requirements

Even better if you have:

• Experience in industries such as telecommunications, financial services, retail, consumer goods, travel, automotive, or commerce.
• Experience participating in Salesforce implementation projects.
• Knowledge of Salesforce Data Cloud, Sales Cloud, Service Cloud, Experience Cloud, or Commerce Cloud.
• Experience designing customer journeys, campaign strategies, loyalty mechanics, offers, promotions, or member engagement flows.
• Understanding of data models, integrations, consent, identity, segmentation, and activation concepts.
• Salesforce certifications such as:
  • Marketing Cloud Email Specialist
  • Marketing Cloud Administrator
  • Marketing Cloud Consultant
  • Salesforce Associate
  • Data Cloud Consultant
  • AI Associate
• Experience working with Agile delivery, user stories, backlog refinement, UAT, training, and go-live support.
• Comfortable working in ambiguous environments where the solution must be shaped together with the customer.

Differentiators

The strongest candidates will bring:

• A strong consulting mindset and the ability to build trust with customers.
• The ability to connect marketing, loyalty, data, and technology into a clear business narrative.
• Industry awareness and the capacity to bring relevant examples, benchmarks, and recommendations to customer discussions.
• Curiosity and learning agility to quickly understand new Salesforce capabilities and apply them to real business challenges.
• Confidence to operate in complex environments with multiple stakeholders, priorities, and dependencies.
• Strong communication skills, with the ability to simplify complex topics and influence both business and technical audiences.
• A practical delivery mindset, balancing strategic recommendations with executable next steps.
• Humility, ownership, collaboration, and a positive attitude when working with customers and internal teams.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.