Segment Marketing Leader (PI)

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Key Result Areas

In-country Marketing Strategy Development

• Translate regional marketing strategy into country specific strategy (e.g., product launches, marketing campaigns, customer campaigns, solution concepts, etc.) with a focus on customer needs and packaging complementary products as holistic solutions

In-country Marketing Strategy Execution

• Lead and execute intra segment marketing initiatives and programmes
• Manage the BD brand amongst external stakeholders and ensure differentiation against competition

Drive the BD Way of Marketing

• Work collaboratively with the SEA Marketing Manager to develop and implement best practices in brand marketing and product development
• Include use of BD Way of Marketing in the development of best practices

Provide Analytical, Data-Driven Insights

• Drive regular analytics and insights into the local market and customers
• Conduct competitive research

Management of Clinical Resources

• Provide input on allocation / deployment of clinical resources
• Leverage on the BD Way of Marketing to ensure teams are engaging customers in a standardised way

III. Preferred Experience and Qualifications

The ideal candidate will bring extensive experience and knowledge of the clinical and life sciences markets and a demonstrated ability to lead, grow and develop diverse teams.

• Experience in marketing strategy planning through to execution and leading teams in the Medical Device industry
• 5+ years of experience in healthcare and 3+ years in pharmaceutical marketing
• Bachelor's Degree in Science, Pharmacy or related science is required, and an MBA is preferred

IV. Expected Skills and Behaviours

• Proven track record in leading marketing strategies across pipelines, strategic partnerships, and teams
• Experience with Medical Device
• Strong analytical, problem solving and critical thinking skills
• Exemplifies entrepreneurial growth mindset to support teams in the field and nurture fast growing customer bases
• Delivers a clear, compelling, and shared marketing vision focused on delighting our customers
• Cultivates and nurtures an open, transparent, and psychologically safe environment
• Empowers teams through targeted coaching, delegation of responsibilities and actively removing barriers to high performance
• Self-motivated individual who thrives on innovation and is results-oriented
• Excellent command of Bahasa Malaysia and English (i.e., written and spoken)

Building Strategic Partnership across Interdependent Teams

• Develop strategic relationships with high value stakeholders / interdependent teams (e.g., Regional Marketing Counterparts)
• Lead and manage dependencies with interdependent team functions

Distributor management

• Identify and build effective relationships with strategic distribution partners. Engage the distributors in developing and executing business strategies in alignment with market and customer needs
• Work closely with distributors to develop in-depth knowledge of customers and target accounts through a detailed account profiling methodology to include areas such as competitor activity, market share potential/penetration, key contacts/key decision makers, estimated revenue and profitability in the present and forecasted growth potential
• Collaborate with Distributors to create stakeholder management plans for KOLs and deliver CMEs and product training to drive awareness

Sales Strategy Development and Execution

• Work collaboratively with the National Sales Manager to develop sales strategies that facilitate the development of the BD Account Plan for identified accounts
• Lead all aspects of the sales process across the sales funnel, including developing sales forecast and tracking customer segment performance
• Refine and implement sales improvement initiatives at the country level in collaboration with Business Excellence
• Effectively use data to drive strategic decision making on sales pursuits

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

.

Primary Work Location

MYS Kuala Lumpur - Damansara Heights

Additional Locations

Work Shift