Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

Senior Partner Sales Manager (PSM) — BeNeLux (VAR Channel)

Location: Amsterdam

Reports to: Head of Central Europe - Partner & Alliances

Type: Full-time, Field/Hybrid

Travel: ~30–50% (partner sites, joint customer meetings, events)

Mission

Own and grow the Genesys business with Value-Added Resellers (VARs) across BeNeLux region. Build multi-level alignment (sales, pre-sales, delivery, executive) between partners and Genesys, drive awareness and enablement, and deliver YoY growth, pipeline, and bookings.

What you'll do

· Partner strategy & planning: Build a joint business plan per VAR (coverage, targets, industry plays, enablement, marketing calendar). Map stakeholders (seller/SE/delivery/executive) and maintain multithreaded relationships.

· Awareness & enablement: Run enablement paths: product/AI use cases, demos, competitive positioning, deal registration, services packaging. Launch partner playbooks (Genesys Cloud + vertical use cases; integrations with AWS, Salesforce, ServiceNow).

· Go-to-market & pipeline generation: Orchestrate co-marketing (events, webinars, ABM) and co-sell motions (account triads, opportunity mapping). Ensure healthy deal registration cadence and pipeline hygiene in Salesforce.

· Opportunity execution: Drive stage progression using a consistent methodology (e.g., MEDDICC); remove blockers; coordinate SE/PS/legal. Validate delivery readiness (scoping, services models) and handoff to ensure time-to-value.

· Governance & performance: Run monthly pipeline reviews and QBRs with top VARs; track KPIs, manage MDF; ensure compliance/brand standards.

What success looks like (KPIs/OKRs)

· Pipeline generation vs target (sourced + co-sell), coverage & hygiene (primary KPI)

· Year-over-year growth in influenced and sourced bookings.

· Partner productivity: #enabled sellers/SEs/certifications, #registered opportunities, win rate, time-to-first deal.

· Executive alignment: QBR cadence achieved; partner satisfaction (qualitative).

Qualifications

· 8+ years in alliances/partner sales for enterprise SaaS or cloud platforms; CCaaS/CX/AI a plus.

· Proven co-sell experience and ecosystem GTM; strong forecasting & deal discipline.

· Excellent executive presence and stakeholder management across sellers, SEs, delivery, and C-suite.

· Fluent Dutch and fluent English required.

· Familiarity with Salesforce CRM, MDF administration, deal-registration tools; comfort with solution selling.

Core competencies

· Enterprise SaaS sales, pipeline creation, VAR program mechanics.

· Value selling & competitive positioning.

· Programmatic enablement & co-marketing execution.

· Executive communication; negotiation & governance.

· Working knowledge of cloud architectures; data/AI governance helpful.

30/60/90-day plan

· 30 days: Partner mapping (top VARs), current pipeline review, agree joint targets; publish 2–3 partner one-pagers.

· 60 days: Complete first enablement wave; launch 1–2 joint campaigns; land ≥5 deal registrations.

· 90 days: Run first QBRs; show ≥3 qualified co-sell opportunities per top VAR; submit first bookings.

Working at Genesys

• AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
• A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
• Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
• Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
• Recognized globally – Genesys is Great Place to Work®certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

What Happens After You Apply

After you apply, here's what you can typically expect:

• Our Talent Acquisition team reviews your application with the hiring team.

• A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.

• Next, you'll meet the hiring manager and other members of the interview team.

• We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.

• After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

Stay Connected

Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.

Get notified about relevant opportunities.

Be the one building what's next - where AI, experience and impact come together.

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us atreasonable.accommodations@genesys.com.

You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.