Senior Analyst - Marketing Platform Operations

Job Description Summary

Driving the future of >

Job Description

Key Responsibilities:

• Manage and execute digital marketing campaigns using Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions.

• Analyze campaign performance, customer engagement trends, and channel effectiveness using data from SFMC and other available sources.

• Generate actionable insights and recommendations to improve customer engagement, campaign effectiveness, click-through rates, and overall digital performance.

• Translate business requirements into scalable SFMC solutions and recommend best practices for personalized customer journeys and audience targeting.

• Act as a consultant to business stakeholders by presenting insights, optimization opportunities, and >
  

  Skills Desired

  Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Statistical Analysis, Strategic Marketing