Senior Associate, New Business Growth

About the Role

This new role offers a unique opportunity to determine the next big growth lever for Harrys and Flamingo brands reaching new customers through innovation.

As a Senior Associate in our Upstream Innovation team, you will play a crucial role in the testing and iterative development of new direct-to-consumer products. Reporting to the Growth Lead, responsible for new product incubation, you will assist in managing the rapid testing and launch processes, utilizing direct response advertising to fine-tune product messaging and evaluate market response. Your contributions will be key in driving our strategy to discover and scale new growth areas, aiming to hit significant revenue targets. This role demands a proactive and analytical approach, with a focus on learning and adapting quickly in a fast-paced environment. If you have a passion for product innovation and a track record of delivering results, we encourage you to apply.

What you will accomplish:

• Work across insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing
• Quickly test and iterate on new creative campaigns to collect insights on new product offerings, and quickly evolve campaign messaging to test hypotheses from observed results
• Build and deliver on a testing and learning plan, staying within budgets and timeline, and reporting on results and learnings for stakeholders throughout the process
• Provide key input into GTM strategy for new products, particularly on the model for profitable customer growth for new product offerings
• Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
• Develop a learning plan of testable hypotheses to improve efficiency of ad spend
• Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
• Conduct in-depth channel analyses, draw actionable insights from data, and share with the team
• Compile industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things
• Manage relationships with external partners as well as internal teams at Harrys including Creative, Product, Cx, Brand, S&OP, Insights, Analytics, and others

This might describe you:

• Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions
• Intensely >70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Cant forget the free products and the opportunity to have some meetings without Zoom!

  We cant quantify all of the intangible things we think youll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team youll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $90,800-$113,500, but the final compensation offer will ultimately be based on the candidates location, skill level and experience.

  Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

  Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

  We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.