The purpose of this role is to be interested in the full spectrum of design with a growing knowledge of where aesthetic look-and-feel overlaps with behavioural user experience. They are a key member of the creative department to realise the creative output and creative product.
Job Description:
Role Overview
We are looking for a Senior Branding Designer who thinks in systems and executes with precision. You will be responsible for building and evolving brand identities across a diverse portfolio of clients from Saudi-born regional brands to global multinationals across the GCC and MENA. This is a hands-on role that sits at the intersection of craft, strategy, and technology.
Key Responsibilities
1. Brand Identity & Systems
Lead the creation and rollout of brand identity systems across all touchpoints: –Logos, color, typography, motion principles, and visual language, illustrationDevelop brand guidelines and design toolkits that other teams can use without breaking the systemTranslate brand positioning and strategy into compelling visual identityOwn design quality from early concepting through to final delivery2. Collaboration & Presentation
Work closely with Creative leads to align brand expression with strategyPresent work clearly and confidently to internal stakeholders and clients– Articulate the thinking behind every creative decision
Contribute to pitches and new business presentations, often under tight timelinesMentor junior designers and provide clear, actionable feedback.3. AI-Powered Creation
Use AI tools to accelerate ideation and visual exploration:– Midjourney, Adobe Firefly, Magnific
4. Speed, Quality & Scale
Manage multiple projects simultaneously without losing qualityStay current on regional trends, aesthetics, and cultural shifts across GCC and MENAAdapt brand systems for bilingual English/Arabic applicationsRequired Skills
Software
Adobe IllustratorAdobe PhotoshopAdobe InDesignFigmaAI Tools
Midjourney / Adobe FireflyMagnific / Topaz for image enhancementExperience Profile
5–7 years in branding and visual identity designAgency experiencePortfolio demonstrating identity systems built from scratch or significantly evolvedGCC / Saudi market understandingPersonality & Mindset
Thinks in systems, executes with precisionCurious about AI and actively integrates new tools into workflowStrong visual taste and cultural awarenessReliable and self-driven under deadline pressureLocation:
Cairo
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent
