Senior Brand Events Manager (F/H) - CDI
Unibail-Rodamco-Westfield
URW France Headquarters (Paris 16ème), Unknown
Full-Time
Competitive
OfficeManager
About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield (URW) operates vibrant retail-anchored destinations in many of the world’s best cities and urban areas. This powerful network attracts over 900 million customer visits annually, supports the growth of major retailers, and makes a significant social and economic contribution to local communities.
This network includes 66 owned shopping centres in the US and Europe that represent around 88% of the Group’s €49 Bn asset portfolio – with 41 centres operating under the iconic Westfield brand. URW also has partners who operate Westfield-branded destinations in fast-growing new markets.
Through its ‘A Platform for Growth’ business plan, URW is generating organic growth, leveraging the power of the Westfield brand, and unlocking capital light growth opportunities to generate compelling shareholder returns. This is supported by the Group’s ‘Better Places’ sustainability roadmap, which has established URW as a leader in the real estate industry and one of the 100 most sustainable companies in the world.
URW’s stapled shares are listed on Euronext Paris (Ticker: URW). The Group is rated BBB+ by Standard & Poor’s and Baa2 by Moody’s.
For more information, please visit www.urw.com
Your Mission
Within the Corporate Marketing team, you are responsible fordefining and deploying Westfieldglobal event strategy.
Your objective: position events as a key driver of brand visibility, traffic, and revenue.
You will build a portfolio of 360° event campaigns, integrating strong IPs*, strategic partnerships, and omnichannel activations on an international scale.
*IPs = Intellectual Properties — proprietary or licensed concepts, formats, or universes that can be replicated, and scaled across markets – e.g.: movie license, gaming license...)
Your Responsibilities
Strategy & Development
Define and lead Westfield’s global event strategy across 12 countries (Europe & US)
Develop and strengthen a portfolio of 360° event campaigns aligned with the overall brand strategy
Build and integrate distinctive IPs at the core of brand experiences
Define campaign objectives and associatedKPIs in line with the Group’s marketing strategy
Execution & Management
Develop toolkits and guidelines for regional teams to support the deployment of brand events across Westfield centers
Oversee implementation with local teams (marketing teams and agencies)
Coordinate internal stakeholders (marketing, CRM, social media, media, Rise, data) and external partners. Select and manage agencies and partners
Ensure consistency and quality of the brand experience across all markets
Partnerships & Revenue
Identify and activate high-value partnerships generating both visibility and revenue (brands, IPs, talent, etc.)
Work closely with our in-house retail media agency(Westfield Rise)in charge of commercializing our owned physical and digital spaces, to develop new revenue streams
Build strong, win-win relationships with retailers and partner brands
Key Challenges
Establish events as a core pillar of the Westfield brand strategy
Deliver a high-impact, visible, and differentiated annual program with a strong consumer-centric approach
Strengthen brand preference through memorable and immersive experiences
Balance creative excellence, operational efficiency, and business performance
Generate measurable value (traffic, engagement, revenue)
What we are looking for
Minimum 8 years’ experience in events, brand activation, or experiential marketing
Proven experience managing complex, multi-country projects
Strong ability to lead cross-functional and international ecosystems
Expertise in partnerships and negotiation (brands, talent, IPs, etc.)
Strategic mindset combined with strong operational capabilities
Excellent understanding of brand, audience, and monetization challenges
Fluent English required (both written and spoken)
📌 Our Benefits
Compensation package: Attractive fixed salary paid over 13 months + annual bonus based on performance + profit-sharing scheme
Transport: Betterway program allowing you to choose your mobility option (100% reimbursement of your public transport pass or €700 if you opt for electric mobility), as well as a green mobility offering (fleet of electric bikes)
Health: Excellent health insurance with additional top-up coverage (included for €1.10), plus provident insurance
Meals: Meal voucher card and/or access to the company restaurant (100% fresh and seasonal products guaranteed)
Time off: 30 days of paid leave and 5 to 6 additional RTT days per year
Friendly environment & sharing:
Sport: On-site gym (free access + coaching sessions every lunchtime for €90/year), showers and changing rooms comparable to a 5-star hotel (fully equipped)
Extras: Dry-cleaning service and parcel reception system
Training: Access to our URW Academy for learning and development opportunities
Social & environmental responsibility:
Employee representative committee (CSE): Committed representatives with a dedicated platform
Parental support: A strong parental policy including:
What is important for us
The following values bring us together and guide our actions. They are the foundation of who we are today and who we will be tomorrow: BOLDNESS We operate with an ambitious vision – EXCELLENCE We deliver positive and sustainable impact - TEAMWORK We unite diverse talent to succeed - ETHICS We build on trust and transparency – PASSION We love what we achieve together – OWNERSHIP We are action-oriented and accountable.
What is important to us is to welcome personalities that are committed, team player, full of positive energy and ready to grow within an international company. We offer a collaborative, innovative and achievement focused culture with unique opportunities for growth. We strive for excellence and our culture fosters autonomy, innovation and collective power of our employees. If you are looking for a stimulating and empowering missions, promoting teamwork and challenge on a daily basis, do not hesitate to apply!
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s individual differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.