Senior Brand Manager DTC, Ostomy Care
Convatec
Runcorn, England
Full-Time
$2
HybridManager
About Convatec
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit http://www.convatecgroup.com
About the role:
This senior role leads the strategy and execution of Direct-to-Consumer (DTC) marketing for Ostomy Care UKI. You will define and evolve the DTC approach, delivering integrated, omnichannel campaigns that drive lead generation, engagement, and consumer acquisition, with a strong focus on >
Your main duties & responsibilities:
Strategy & Leadership
Lead the DTC marketing strategy as part of the Commercial Plan
Drive continuous improvement, scalability, and integration across digital channels
Own key strategic programmes and ensure measurable impact
Campaign Delivery
Develop and execute integrated, full-funnel (TOFU–BOFU) campaigns
Align campaigns with business objectives, customer needs, and brand strategy
Customer & Engagement
Define customer personas and optimise the end-to-end journey to improve engagement and conversion
Lead the UK ambassador and influencer programme to strengthen advocacy and brand presence
Performance & Optimisation
Establish performance frameworks, tracking, and reporting to drive >
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Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
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