Senior Brand Manager - Vodka Tequila

Job Description :

About Us

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

About the Function

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

As part of Diageo's SEA marketing transformation, the Vodka & Tequila Senior Brand Manager plays a critical role in connecting category excellence with in-market execution. Working across multiple SEA markets, this role partners closely with Brand & Category Director, BU Marketing Heads and Commercial Teams to deliver brand growth, drive execution excellence and scale best practices across the region.

The role combines category stewardship, cross-market leadership and executional excellence to unlock sustainable growth for Diageo's Tequila portfolio.

Feeling inspired? Then this might be the role for you!

About the Role

Lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia, translating consumer insights, pack-price architecture recommendations and category priorities into high-impact marketing programs that deliver business and brand performance.

Role Responsibilities

Brand Growth & Performance

• Drive growth of assigned brands through effective planning and execution.

• Monitor brand performance including NSV, ROI, Volume, market share and consumer metrics.

• Identify growth opportunities and recommend corrective actions where necessary.

• Deliver annual brand growth plans aligned to category priorities.

Campaign & Activation Excellence

• Lead end-to-end implementation of campaigns across SEA markets.

• Ensure campaigns are executed with excellence, consistency and speed.

• Adapt global assets for local relevance while preserving brand positioning.

• Manage launch plans, activations and promotional initiatives.

Consumer & Commercial Integration

• Partner with Commercial and BU Marketing teams to translate strategies into executable plans.

• Support customer activation programs and key business priorities.

• Ensure marketing activities align with commercial objectives and market dynamics.

Innovation & Portfolio Deployment

• Lead execution of innovation launches and portfolio initiatives.

• Working with the Innovation team bringing RTD portfolio to life

• Coordinate cross-functional teams to ensure successful commercialization

• Support deployment of pack-price architecture initiatives and premiumisation plans.

Performance & Learning

• Track campaign effectiveness and brand performance metrics.

• Drive post-campaign evaluations and learning agendas.

• Share best practices and successful activations across SEA markets.

• Contribute to continuous improvement of marketing effectiveness.

About You

• 8-12 years of relevant experience in Marketing, Brand Management or Category Management

• Proven experience managing premium FMCG, Spirits or Beer brands

• Experience leading multi-market or regional brand initiatives across Southeast Asia preferred

• Strong track record of delivering brand growth, market share gains and commercial results

• Experience managing consumer-facing campaigns across digital, experiential and trade channels

• Demonstrated success in launching innovations and driving premiumisation agendas. Expertise in having launched RTDs in the region would be a plus.

• Experience working in matrix organizations with multiple stakeholders and markets

• Track record of exercising stakeholder management and influence across cross-functional internal teams, external stakeholders and agency partners

• Demonstrated problem-solving capabilities with hands-on, resourceful and energetic outlook to bring activations to life

• Deep understanding of commercial, shopper drivers and experience of working closely with customers and customer marketing teams

• Expertise in emerging consumer culture, nightlife ecosystems and Gen Z recruitment that are crucial to the Vodka Tequila space

Working with Us

Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we’ll work together so that you’re supported from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Regular

Primary Location:

Ho Chi Minh City

Additional Locations :

Job Posting Start Date :

2026-07-24