Senior Campaign Manager, Influencer Marketing

This position reports to theXXand will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, activelyparticipateswithin it, and understands the social/digital media landscape.

Main Duties and Responsibilities
50% Campaign Management:

oLead in the development,executionand production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:

oInfluencer identification and outreach

oSupport the development of campaign briefs for clients and influencers

oPresentation of influencer lists for client ranking and approval

oAnalytics and reporting for campaigns

oOversee Assistant Campaign Managers in the daily management of campaigns

oManaging day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients

oDevelop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team

oWorking closely with the team in the development of post-campaign reporting

oUtilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution

oPartner closely with cross-functional agency teams tooptimizesocial media presence/social influencer integration across channels

20% - Strategic Planning & Thought Leadership

• Translate client goals into strategic, innovative creative and media solutions

• Provide strategic counsel to clients and prospects

• Develop and deliver effective and persuasive points of view

• Understand our client’s business, competitive set and generatenew ideasand see opportunities for growth

• Ensures best practices are applied across disciplines

• Oversee the development and maintenance of timelines, deadlines,processesand integration points for all digital projects

• Lead teams to produce all campaign components seamlessly

• Proactively manage client and internal team expectations

• Ensure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics

• Bring powerful thought leadership to consult on complex issues andidentifiesinnovative solutions

• Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions

15% Creative Strategy & New Business:

• Research & develop insights around social media platforms, influencers, competitive brands, and trends toassistin the development of new business proposals

oLead in the development of new business proposals including but not limited to:

• Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials

• Development of influencer strategies and tactical plans to support client goals

• Utilizing tools and working with cross-functional agency teams to develop insights that shape our recommendations

• Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies

oManage communication with teams and clients as it pertains to new business proposals, leads, and consultations

oAssist in the development of any materials for agency pitches as it pertains to influencer marketing

oParticipate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact

15% Team Supervision:

oSupportXXin mentoring and day-to-day management of Assistant Campaign Managers

oEffectively guide development of junior team members within Blue Hour as well as the industry at large, educating them on Blue Hour’s principles, industry, and media trends

oDelegate and manage junior team’s daily tasks, reviewing all finalized work for internal or client distribution

oContribute to performance reviews of junior team members,identifyingstrengths and areas for growth

10% Insights & Marketing:

oThought leadership inidentifyingsocial media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies

oContinuously assess the competitive social media landscape and constantly innovate todifferentiate BlueHour Studios’ practice

oLeadkey projects related to marketing Blue Hour’s influencer/creator practice (i.e.developmentofthoughtleadership, events, marketing materials, conference attendance, etc.)

oAttend industry events to share insights with Blue Hour

Supervisory Responsibilities

The Sr. Campaign Manager will manage junior members of the Influencer team.

Preferred Skills & Experience

• Minimum3+ years of influencer marketing experiencerequired

• Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry

• Has a proventrack recordof managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube,etc)

• Experience with digital reporting, data, and analytics

• Ability to thrive in a fast-paced environment and handle multiple projects

• Must have strong verbal and written communication skills

• Very proficient with Microsoft Office (Word,Powerpoint, and Excel) and presentation formats like Google Slides

• BA/BSrequired(Communications, Advertising,Marketingor related field)

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The statementshereinare intended to describe the general nature and level of work being performed byemployees, andare not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.