Senior Consumer Insights Manager - DACH (m/f/d)

Your mission as a Senior Research Consultant

We are looking for a Senior Research Consultant (m/f/d) with a passion for reporting, insights generation, and storytelling to join our Research Consulting Team in DACH. In this role, you will advise and coach clients throughout the entire market research process - from selecting the right methodology and writing questionnaires to charting, interpreting, and presenting results across a variety of projects.

You will act as a true sparring partner, exciting clients about customer centricity, agile market research, and innovative methods. You will play a critical role in effectively communicating insights, with a strong focus on engaging storytelling. Additionally, you will create, interpret, and present both high-level and in-depth reports in collaboration with cross-functional teams, ensuring alignment with client expectations and needs.

What youll be doing

• Act as a sparring partner for clients in the creation, adaptation, and analysis of market research projects
• Design studies (e.g., methodology, target group, sample size)
• Create bespoke questionnaires across various use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, Conjoint)
• Set up questionnaires and fieldwork on the Appinio platform
• Interpret results and provide actionable recommendations; create in-depth reports when needed (including charting, design, and insights)
• Present insights with a strong focus on storytelling, actionability, and clear recommendations
• Collaborate closely with the Sales team on the project scoping for new customers
• Manage projects and contribute to the strategic development of the Research Consulting Team and Appinio products
• Integrate AI across all research steps, collaborating with the Product team to enhance AI capabilities

You will thrive in this role if

• You have more than 6 years of experience in end-to-end market research and consulting B2B clients, with strong knowledge of quantitative methods and statistics
• You have experience designing studies, writing questionnaires, and working across various research methods and use cases
• You have experience creating reports (in PowerPoint or G-Slides) based on market research data and are skilled in generating actionable insights, presenting them through clear storytelling to client-side stakeholders across different departments and seniority levels
• You bring a strategic and commercially minded approach, translating insights into business impact for clients
• You are fluent in English and proficient in German (C2 level, spoken and written)
• You enjoy working hands-on with tools and platforms, including survey programming and process optimization, combining strategic thinking with practical execution
• You are proactive, curious, and driven to go the extra mile to deliver high-quality outcomes, while balancing excellence and efficiency
• You have excellent communication skills, a pragmatic mindset, and a strong affinity for data
• You have a cooperative and caring attitude

Whats in it for you?

• Flexibility Policy - Our flexibility policy means there is no hard cap on the number of vacation days you can take
• Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
• All the hardware you need and your own MacBook
• If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space
• Subsidised Urban Sports Club or ClassPass membership based on location
• In case youre located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces

Additional role details

• This is a fully remote position open to candidates (ideally) based in Germany, the UK, Portugal, the Netherlands, and Spain
• This role will report directly to one of our Team Lead Research Consulting DACH

Our interview process

1. Screening Call with a Talent Acquisition Partner
2. Case Study Interview with our Research Consulting Leadership team
3. Executive Interview with C-Level
4. Reference Calls
5. Offer

Kind reminder: Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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