Senior Creative Lead | BR

About the Role

Degreed is looking for a Senior Creative Lead to help shape the next chapter of our brand.

Degreed is at an inflection point. We have a strong product, a clear market position, and a leadership team committed to building a brand that matches our ambition in an AI world. We have an opportunity to evolve our visual identity and strengthen our creative capabilities to better reflect who we are and where were headed.

This role is a genuine greenfield opportunity to help reshape the Degreed brand. This is an opportunity for someone energized by building, elevating craft, and shaping the future of a growing global brand.

Reporting to the VP, Brand & Communications, you will lead the creative vision and expression of Degreed across every major brand touchpointfrom the website, campaigns, events, and digital experiences, to executive storytelling, social content, sales enablement, and thought leadership. Youll lead and develop a small team of designers while partnering with freelancers and agencies as needed for specialist projects.

You will play a key role in raising the bar on design quality, simplifying complex B2B ideas into clear visual stories, and using AI and new creative tools thoughtfully to improve speed, experimentation, and output.

This is a role for someone who loves the craft as much as the strategy. Youll be hands-on enough to art direct Tier 1 work yourself, experienced enough to lead and develop a small team, and curious enough to pioneer AI-enabled creative workflows that help great work happen faster and at greater scale. The balance will shift over time, but right now its roughly 50% doing, 30% leading, and 20% building systems.

This is an opportunity to make a big impact: to help Degreed become more memorable, more human, and more recognizable in the industry.

Key Skills

• Exceptional creative and art direction skills, with the ability to elevate the quality and consistency of a global brand.
• Ability to translate complex concepts into clear, compelling visual stories.
• Expertise in brand systems, campaign development, and multi-channel execution.
• Experience leading small creative teams and managing competing priorities.
• Strong stakeholder management and cross-functional collaboration skills.
• Operational discipline, including prioritization, intake management, and scalable processes.
• Curiosity and adaptability in exploring emerging technologies and AI-enabled creative workflows.
• Excellent communication, coaching, and presentation skills.

Key Responsibilities

Shape and evolve the Degreed brand

• Partner closely with the VP, Brand & Communications to refresh and modernize Degreeds visual identity.
• Define how Degreed shows up visually across all touchpoints, including web, campaigns, events, social, PR, executive communications, and sales materials.
• Ensure creative outputs consistently reflect and strengthen the Degreed brand.
• Help the brand become more recognizable to buyers earlier in their decision journey, supporting sales enablement and go-to-market priorities.

Lead high-impact creative work

• Act as the lead creative and art director for major brand, marketing, and company priorities.
• Personally lead and contribute to high-priority creative initiatives where strategic judgment, quality, and speed are critical.
• Turn complex topicsincluding workforce transformation, skills, learning technology, and AIinto simple, engaging, and memorable visual stories.
• Develop creative concepts, campaign ideas, storyboards, presentation design, digital assets, and visual narratives aligned to the brand.
• Elevate the quality and effectiveness of creative work by making complex enterprise topics feel clear, human, and engaging.

Build and run creative operations

• Move the creative team from reactive delivery to a more planned, proactive, and scalable way of working.
• Manage creative workflows across multiple stakeholders, projects, and deadlines.
• Define service levels, timelines, and ways of working that help marketing, sales, and customer success teams plan more effectively.
• Create clear but agile processes for briefing, intake, prioritization, review, feedback, and delivery while avoiding lengthy lead times.
• Build templates, toolkits, and reusable assets that help the wider business self-serve without diluting the brand.

Champion AI-enabled creative workflows

• Explore and apply AI tools to improve creative speed, quality, experimentation, and reuse.
• Use AI thoughtfully across areas such as concepting, image generation, design exploration, video, animation, presentation design, and workflow automation.
• Help the team reduce repetitive tasks so more time is spent on high-value creative thinking.
• Set clear standards for the use of AI in design, including quality, originality, brand safety, transparency, and responsible use.
• Build confidence and curiosity across the team around new tools and emerging creative practices.

Lead, coach, and develop creative talent

• Manage and mentor a small internal creative team through clear direction, constructive feedback, and development support.
• Build a team culture that values craft, curiosity, pace, collaboration, and high standards.
• Partner with the VP, Brand & Communications to demonstrate the value of the creative team and evolve the team to meet demand.
• Manage external agencies, freelancers, and specialist partners as needed.

Partner across marketing and the business

• Work closely with Brand, Communications, Events, Demand Generation, Product Marketing, Marketing Operations, Sales, Customer Success, and Executive Leadership teams.
• Translate business goals into creative ideas that drive awareness, engagement, demand, and trust.
• Bring a strong point of view while remaining open, collaborative, and practical.
• Help stakeholders understand what great creative work requires: strong briefs, clear priorities, sufficient context, and thoughtful feedback.
• Ensure creative work supports both brand building and commercial outcomes.
• Contribute to how we measure brand effectiveness by connecting creative output to business outcomes.
  
  

Nice-to-Have Skills & Experience

• Experience in B2B SaaS, enterprise technology, HR technology, learning technology, or workforce transformation.
• Experience supporting a brand refresh, rebrand, or major visual identity evolution.
• Experience designing for events, keynote presentations, executive storytelling, or large-scale brand moments.
• Motion design, video, animation, or storyboarding experience.
• Knowledge of UX, web design, and digital experience principles.
• Experience building creative templates, design systems, digital asset libraries, or self-service brand tools.
• Familiarity with creative AI tools such as Midjourney, Adobe Firefly, Runway, ChatGPT, Claude, and other emerging creative platforms.
• Experience managing creative budgets, contractors, and agency rosters.
• Understanding of accessibility and inclusive design principles.