Senior CRM Executive (Broadcast)

Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.

Overview

This Senior CRM (Broadcast) position sits within the CRM team and is responsible for the end-to-end operational delivery of CRM campaigns across email and SMS, supporting activity from initial briefing and testing through to build, QA, reporting and insight sharing.

The Senior CRM Executive plays a key role in maintaining operational excellence, ensuring campaigns are executed to a consistently high standard and clearly reported on. The role combines hands-on execution with strong ownership of workflow management, QA rigour, and performance reporting, enabling the business to trade effectively and at pace. Whilst continually improving through structured test-and-learn activity.

The role partners closely with Brand, Insights, and CRM stakeholders to deliver campaigns in line with the trading calendar, while identifying opportunities to improve processes, templates, and delivery standards to support scalability and performance.

Location: 3 days per week at our North Acton office, 2 days working from home.

How We Lead At Boden

• Being a manager at Boden is about giving people clarity, backing them properly, and helping them do their best work.
• You make things make sense. You take big ideas and turn them into clear priorities, so people know what they’re doing and (most importantly) why it matters.
• Your communication is clear and open - you listen and you don’t overcomplicate things.
• You take responsibility. When big decisions need to be made, you make them. When things change, you adapt. And when things don’t go to plan, you own it and move things forward.
• You stay close to what matters - our customer, our brand and our goals - using that to guide decisions and keep teams aligned.
• Most importantly, you build a team people actually want to be part of - where people feel trusted, supported and able to grow.

What You Will Do

• Support the end‑to‑end campaign lifecycle, working from campaign briefs through to deployment, performance reporting, and insight sharing. This includes ensuring briefs are clearly understood, executed accurately, and appropriately reflected in CRM builds.
• Maintain operational excellence across CRM delivery, consistently delivering high first‑time QA pass rates and ensuring accuracy across all email and SMS campaigns.
• Enhance CRM templates and operational processes to improve speed, accuracy, and scalability, whilst maintaining operational excellence across CRM delivery.
• Partner with CRM Managers, Brand & Creative, Insights and Ecommerce during briefing, ensuring campaign objectives, audiences, test hypotheses, and success metrics are clearly defined and translated accurately into build and segmentation requirements.
• Support campaign testing setup, including segmentation, A/B tests and holdouts where required, ensuring test structures are correctly implemented, documented, and QA’d within CRM builds.
• Own and prioritise the weekly CRM build schedule, balancing workload and trading priorities to ensure campaigns are delivered in line with the agreed commercial calendar.
• Build and quality assess CRM campaigns within Ometria, using approved templates and modular components to deliver email and SMS campaigns at pace and to brand and technical standards.
• Produce post‑campaign and weekly reports, analysing performance across key KPIs (DPE, CTR, orders, CVR, test results) and highlighting clear outcomes against original briefs and hypotheses. Proactively flagging learnings, risks, and optimisation opportunities to CRM stakeholders to inform future campaigns and planning.
• Ensure reporting outputs close the loop back to briefing, contributing to a feedback cycle where learnings are embedded into future briefs, templates, and execution standards.
• Monitor campaign performance and deliverability, proactively flagging performance or data issues and working with relevant stakeholders to resolve them.
• Maintain clear documentation and QA checklists, ensuring best practice is followed consistently across all CRM executions.
• Act as a point of operational expertise within the CRM team, supporting continuous improvement and contributing to a culture of accountability, quality, and test‑and‑learn execution.

What We Are Looking For

• An experienced CRM Executive with hands‑on experience building and QA’ing email and/or SMS campaigns within a CRM or ESP platform (Ometria experience preferred).

• Ideally previous management experience, or keen to enter a managerial level position.
• Highly detail‑oriented, with a strong track record of delivering accurate, high‑quality campaign execution and strong QA outcomes.
• Comfortable managing multiple deadlines, able to prioritise workload effectively in a fast‑paced trading environment.
• Collaborative and relationship‑driven, with experience working closely with Brand, Creative, and commercial teams.
• Data‑literate and performance‑focused, confident interpreting campaign metrics and drawing meaningful insights from performance reports.
• Process‑minded, with an interest in improving templates, ways of working, and workflows to support efficiency and scalability.
• Proactive and accountable, with a strong sense of ownership over campaign delivery and operational standards.
• Customer‑focused and commercially aware, motivated by delivering CRM activity that supports both customer experience and business performance.

Our Behaviours

• At Boden, how we work matters just as much as what we deliver.

• We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do.

• We care about doing a good job - and we care about each other.

• We’re always kind, often honest, and we will push for high standards without making it heavy.

• We know what we’re good at, we lean on each other when needed, and we show up as a team - taking ownership and getting things done together.

What We Offer

• Competitive salary & targeted annual bonus scheme.

• Generous Boden clothing allowance!

• 30% discount on all current clothing ranges.

• 25 days Holiday annually, plus Bank Holidays.

• Online Portal with an array of discounts on retail & entertainment.

• Virtual GP Service for you and your household!

• Free onsite parking and subsidised café.

We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.

We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.