Senior Customer Marketing Manager

We're looking for a Senior Customer Marketing Manager who is equal parts relationship builder and system architect. You love talking to customers, hearing their stories, and turning those stories into content and experiences that move deals and build brand. You're also the kind of person who builds the engine, not just runs it.

In this role, you'll own Apollo's customer advocacy program end to end. That means case studies, testimonials, a growing community of engaged advocates, and the infrastructure to make all of it work at scale. You'll partner closely with Sales to make sure reps have exactly the right customer proof at exactly the right moment. And you'll go beyond the basics to help Apollo build something rare in B2B: a real, engaged customer community, especially upmarket.

This is a senior IC role. You'll inherit some early-stage work and turn it into a real program.

Why this role?

• Real business impact. The right customer story at the right moment can close a deal. You'll see it happen.
• Build something from scratch. There's no playbook to follow here. You'll write it.
• Work with customers who love the product. Apollo users are passionate. This is a good problem to have.

What you'll do:

• Own case study production from interview to publish, and make sure reps actually use the content. If it lives in a folder nobody opens, it doesn't count.
• Build and manage a testimonial library that's always fresh, always accessible, and growing. You'll know what's in it better than anyone.
• Run a customer advocate community a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities at ApolloNEXT, and more.
• Own public advocacy at scale. You'll build and run a program that gets advocates singing Apollo's praises where it matters LinkedIn, G2, community forums, and beyond. Whether organic or incentivized, you'll know how to activate customers to speak up and make it worth their while.
• Help Sales close. When a rep needs a reference, you're the person who finds the right match fast. You know the advocates, the use cases, and the industries.
• Build AI-powered systems for each of these programs. Tracking, matching, outreach, production if it can be automated or accelerated with AI, you'll figure out how.
• Build the strategy to scale this program. You'll assess what exists, build on top of it, and bring customer stories to the forefront of Apollo's brand. We want customers shouting from the rooftops. You'll make that happen.
• Experiment with community programming. Dinners for VP+ buyers, a podcast series with power users, online communities for GTM leaders, AMAs with Apollo's best customers. You'll have room to test what works and double down on what does.

What you bring:

• 5+ years in customer marketing, community, or advocacy at a B2B SaaS company. You've run a reference program, built case studies, and managed a community not just contributed to one.
• Relationship builder. Customers trust you. You know how to nurture advocates without burning them out.
• Sales instincts. You understand how reference selling works and you know what reps need, not just what's nice to have.
• Content sense. You can spot a great story, guide an interview, and know when a case study is actually good.
• Operator mindset. You build systems, not one-off projects. You think in workflows and you document what you build.
• AI fluency. You're actively using AI to move faster and build smarter. Claude, Notion AI, and similar tools are already part of how you work.
• Upmarket instincts. You understand what enterprise and mid-market buyers respond to and you know that a happy SMB reference doesn't close a $200K deal.

Bonus points if:

• You've built or scaled an executive customer community (dinners, councils, roundtables)
• You've produced a podcast or video series featuring customers
• You've worked at a company where customer advocacy was genuinely a revenue lever, not a PR function