Senior Digital Growth & Campaigns Manager

About the Role

If you are a rare blend of B2B campaign strategist, digital channel + destinations owner, and growth-minded operator who thrives at the intersection of ABX, AI-native execution, and AEO/GEO emerging website best practices, we want to hear from you. Together, well continue to make Airship the leader in mobile-first customer experience.

We are seeking a strategic and hands-on Sr. Digital Growth & Campaigns Manager to own the full demand generation engine, from campaign architecture to digital channel performance to website optimizations. This is not a traditional campaign manager role, nor is it a pure digital marketing role. It sits at the intersection of both, which we think is much more interesting. You will design and execute integrated ABX campaigns targeting Airships products, personas, and verticals; own the website as a conversion asset; lead Airships approach to AI and LLM-era search visibility; and ensure our paid media operates at the frontier of AI-native performance. Where applicable, you leverage AI agents to scale execution, which means your job is designing the plays and operating the system, not manually building every program.

What You'll Do

• Design and own Airships ABX campaign architecture across the full matrix of products (Mobile Wallet, Push, Email, SMS, RCS), personas (VP CRM, Head of Loyalty, Digital Director), and verticals (Retail, Media, Travel)
• Build campaign systems - not just campaign calendars - with deliberate sequencing, ABX account journey logic, and buying group coverage
• Develop and execute integrated, multi-touch campaigns leveraging paid media, email, content, social, and ABM platforms
• Use AI agents and automation to scale personalization and execution, operating as an architect and system operator rather than a manual builder
• Own the Airship website as a demand generation and conversion asset; its not just a pretty design artifact
• Drive CRO strategy, A/B testing, and landing page optimization tied directly to campaign performance
• Manage the relationship with our web development resource (Flickerbox) to translate strategy into execution
• Ensure the site reflects current ICP, persona messaging, and product positioning in collaboration with PMM
• Own site analytics instrumentation, tag management, and conversion tracking in partnership with the Marketing Analytics lead
• Lead Airships strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring Airship is visible and favorably represented when buyers query AI assistants. We cannot underestimate the importance of this workstream, and you will be resourced for success accordingly
• Audit and optimize content, schema markup, and site structure for LLM discoverability and citation (in partnership with our web agency)
• Conduct regular LLM visibility audits: query major AI platforms with buyer questions and analyze Airships presence, framing, and competitive positioning
• Coordinate with AR/PR and PMM to strengthen Airships presence in the authoritative sources that LLMs and AI search engines rely on, like Wikipedia, Reddit, etc
• Manage or replace the existing SEO agency based on capability assessment; set a higher bar for AI-era search strategy
• Oversee and evolve Airships paid media program with an AI-native lens including (but not limited to) Google Performance Max, Meta Advantage+, and LinkedIns AI-driven campaign types
• Shift focus from manual campaign management to creative strategy, signal quality, and conversion data optimization that feeds platform AI algorithms
• Manage the existing PPC agency relationship; evaluate whether internal ownership or agency replacement is more effective given evolving AI self-serve capabilities
• Integrate paid media into the ABX motion using intent data, account lists, and buying group targeting.
• Own paid media budget pacing, attribution, and efficiency reporting in collaboration with Marketing Ops
• Define and track KPIs across campaign performance, website conversion, paid efficiency, and LLM/AI search visibility
• Use analytics tools to monitor performance across channels, identify trends, and make >here.

  **Please Note: To ensure the security of your personal information, Airship will only contact candidates through email addresses ending with @airship.com.

  Hiring Commitment

  Airship is committed to fostering a diverse work environment and providing equal employment opportunities to all applicants and employees. We welcome your application and our hiring and employment decisions are made irrespective of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. In alignment with our commitment to equal opportunity, Airship will consider for employment all qualified applicants, including those with criminal histories, in a way that adheres to the principles of fairness and the requirements of local Fair Chance laws, where applicable.

  ---

  By submitting this application, I affirm that the facts set forth in it are true and complete to the best of my knowledge. I understand that if I am employed, false statements, omissions, or misleading information given in my application, interview(s), or in a background check may result in dismissal.