Job Description Summary
- Drive Alcohol brands business growth through strategy and execution planning to build brand equity and deliver short and mid/long-term growth targets.
- Drive Alcohol brands' initiatives such as new product development, IMX development, and business assessment.
- Develop consumer-centric innovation pipeline for long-term growth and brand equity building with leading cross functional team members.
What You'll Do for Us:- Manage Alcohol business performance including periodic tracking and course correction recommendations.
- Develop Alcohol brands growth strategies through LRP and ABP processes.
- Develop brand annual business plans, including end-to-end strategy development, product & pack launches, and content for consumers and shoppers.
- Develop a 3-year innovation pipeline with timely alignment with key stakeholders.
Qualifications & Requirements:- Bachelor's degree required, MBA or equivalent preferred.
- 12-15 years of senior leadership experience in category/brand management or marketing, ideally within FMCG or beverage/consumer goods sectors.
- Commitment to the brand and business
- Brand enhancement & consumer-centric thinking and strategic planning capabilities
- Human centricity, open-mindedness for new challenges and new ways of working
- Business financial understanding (NSR, GP, MP, marketing-related expenditures, CAPEX) and complex market/human-based data comprehension
- Lead by example with growth behavior (Curiosity, Inclusivity, Agility, Empowerment)
What We Can Do For You:- Iconic & Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world.
- Historical heritage: We have operated our business since 1957 in Japan, 1968 in Korea.
- Globally networked ways of working: We have fully networked organization and ways of working in global community.
- Franchiser leadership: We partner with local bottlers as franchise system in both markets.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis
Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Managing Managers, Marketing Goals, Marketing Strategies, Media Planning, People Leadership, People Management, SWOT Analysis, Team Management
Location(s):Japan
City/Cities:Tokyo
Travel Required:00% - 25%
Relocation Provided:No
Job Posting End Date:August 1, 2026
Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
