WHO ARE WE LOOKING FOR?
Our Nike Stores are the place where Nike is most alive for our athletes to experience everything our brand has to offer; they are the best expression of Making Athletes Dreams Real. We are seeking a seasoned retail leader to lead Nike’s owned store (NSO) portfolio across Greater China—one of the most dynamic and competitive retail markets globally.
This leader will bring a strong combination of commercial acumen, operational excellence, and consumer obsession, with a proven ability to drive business results, elevate in-store experiences, and lead large-scale retail organizations.
You are a leader who thrives in complexity—someone who can translate strategy into frontline execution, continuously push for innovation, and inspire and develop high-performing teams (“athletes”) at scale.
WHAT WILL YOU WORK ON?
- Drive Business Performance
Own end-to-end retail performance across NSO stores, delivering strong results in sales, productivity, and profitability through disciplined execution and data-driven decisions. - Elevate Consumer Experience
Define and scale best-in-class in-store experiences, ensuring premium execution across service, storytelling, and athlete engagement while enabling local market relevance. - Lead Store Innovation
Drive innovation across store formats and experiences by integrating new concepts, omni-channel touchpoints, and experiential retail elements to continuously evolve how consumers engage with Nike. - Deliver Operational Excellence
Ensure consistent execution across the store fleet, optimizing retail standards, inventory productivity, and operational efficiency at scale. - Develop & Inspire Teams
Lead, coach, and inspire a large population of retail athletes and field leaders, building a strong talent pipeline and high-performance culture. - Enable Cross-functional Execution
Partner with key functions to ensure seamless alignment from strategy to store execution, enabling fast, agile responses to market and consumer shifts.
WHAT YOU BRING
- Extensive Retail Leadership Experience
15+ years in retail, with proven success leading large-scale owned store networks - Strong Commercial & Operational Acumen
Deep understanding of retail KPIs, P&L management, and store operations, with a consistent track record of delivering business results - Consumer-First Mindset
Passion for creating premium, differentiated consumer experiences, with strong attention to detail in execution - People Leadership & Talent Development
Proven ability to lead and develop high-performing, multi-layer teams, building strong leadership pipelines - Innovation & Change Leadership
Experience driving retail transformation or store innovation initiatives, with the ability to turn ideas into scalable execution - Strong Communication & Influence
Ability to lead in a matrixed, fast-paced environment, influencing across functions and levels - Language & Education
Fluent in Mandarin and English; Bachelor’s degree required
