Senior Director, Shopper Marketing

The Senior Director, Shopper Marketingis responsible forbringing brand and portfolio strategies to life at the point of purchase-across stores, shelves, and digital retail environments,with the clearobjectiveofincreasingbasket/beverage incidence anddriving shopper transactions.This roleleadsthe development ofend-to-endshopper engagement strategies grounded in a deep understanding of shopperbehaviourscience and high-quality, effective shopper communication.

With ownership across all categories and channels, the role defines how brands win with shoppers by translating insight into scalable, conversion-driving experiences. The Senior Director drives end-to-end shopper engagement, integrating in-storeexecution, retail media, and omnichannel touchpoints into a cohesive strategy.

Operatingat the intersection of shopperinsightsandby-channelgrowthstrategy includingretailerpriorities &retail media ecosystems, the Senior Director ensures shopper engagement strategies are continuouslyincreasingincidence, drivingquality transaction andoptimized through efficient, >Location(s):

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.