JOB DESCRIPTION
AIM OF THE JOB
The Senior Executive/ Deputy Manager, Event will support Hanoi Centre Advertising & Promotions Department on all marketing activities and consumer events/activations.
KEY AREAS OF RESPONSIBILITY
- Planning, implementation and follow-up for various marketing activities and events to drive traffic to the mall and boost sales
- Prepare event KPIs to follow up and analyse efficiency and ROIs
- Collaborate with tenants, designer, digital team to produce relevant content for all marketing activities
- Identify partnership opportunities between Hanoi Centre and various trade and media stakeholders
- Boost brand awareness through relationship with PR, magazines, articles, bloggers,
- Manage event agency (as and when appointed by the company), day-to-day production, as well as campaign budgets and schedules.
- Secure license application for promotional events
- Other marketing-related projects as assigned
JOB REQUIREMENTS
- Relevant and proven experience in events/consumer activation/PR
- Good relationship with local media (print, online, blogger/facebookers etc.)
- Good command of English and excellent Vietnamese copywriting
- Excellent communication skills, customer & result-oriented
- Creative and innovative thinker
- Highly detail oriented with superb organizational skills
- Strong ability to multi-task
- Calm individual who can operate under pressure and deadlines
- High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook, AI tools
- Ability to catch new trend quickly, analysedata and market insights
- Proven ability in problem-solving, planning, management and leadership skills
- Attentive to details, accountable and motivated
- A team player with the ability to work independently
BUSINESS SEGMENT
Real Estate
PLATFORM
Operating Division
