Senior Executive, Digital Marketing

JOB DESCRIPTION

I.AIM OF THE JOB:

II.KEY AREAS OF RESPONSIBILITY:

1.Digital Marketing

• Manage and maintain the mall’s owned digital platforms, including social media channels (e.g., Facebook, Instagram, TikTok), website, membership app, and internal communication channels.
• Coordinate the publishing of marketing content across digital touchpoints such as WiFi portals, LED screens, e-directories, emails, and social media.
• Monitor and respond to customer inquiries and feedback across digital channels in a timely and professional manner to enhance engagement and customer experience.
• Support the development and execution of digital campaigns and promotions to grow customer data, increase footfall, and support tenant sales.
• Track, measure, and share campaign performance insights, contributing to continuous improvement in effectiveness and ROI.
• Coordinate website updates and maintenance, working with relevant stakeholders to ensure smooth functionality.
• Support media planning and booking processes, including coordinating with agencies, reviewing proposals, and tracking campaign delivery (budget and timeline).
• Collaborate with tenants to align and support marketing initiatives where relevant.
• Gather and analyse market trends, customer insights, and competitor activities to inform marketing strategies.

2.Content Creation

• Develop engaging copy to support digital marketing campaigns across platforms.
• Contribute ideas and collaborate in creating multimedia content (e.g., videos, images, written or audio content) aligned with brand values and current trends.
• Produce and adapt content in various formats (e.g., short-form videos, visuals, social posts) suitable for different digital channels.
• Coordinate content distribution to ensure consistency and relevance across platforms.

3.Other Responsibilities

• Support the team in creative development, events, partnerships, and sponsorship initiatives.
• Collaborate with cross-functional teams (e.g., leasing, operations, design, compliance, IT, finance) and external partners to deliver marketing activities effectively.
• Take on additional responsibilities as reasonably assigned to support team and business objectives.

JOB REQUIREMENTS

Qualifications & Experience

• A background in Marketing, Business, Communications, or related fields, or equivalent practical experience.
• Experience in digital marketing or related fields. Experience in retail or shopping mall environments is a plus but not required.
• Familiarity with digital marketing tools and concepts such as social media platforms, SEO/SEM, Google Ads, analytics tools, and CRM systems is advantageous.
• Basic knowledge of design tools, video editing, or website applications (e.g., HTML) is beneficial; willingness to learn is valued.
• Proficiency in commonly used workplace tools (e.g., Microsoft Office) or similar platforms.
• Experience in creating or adapting digital content (e.g., short videos, visuals) is an advantage.

Competencies

• Communicates clearly and effectively in Vietnamese, with the ability to work in English as needed for business communication.
• Builds positive working relationships and collaborates effectively with internal and external stakeholders to achieve shared goals.
• Demonstrates awareness of customer needs and contributes to delivering positive and consistent customer experiences.
• Contributes ideas and explores new approaches to enhance content and marketing effectiveness.
• Manages time and tasks effectively, balancing multiple priorities and meeting timelines.
• Works effectively in a dynamic environment and adjusts priorities in response to changing business needs.
• Shows openness to learning new tools, trends, and insights, and applies them to work where relevant.
• Identifies issues, evaluates options, and takes appropriate actions to address challenges.
• Takes ownership of assigned tasks while contributing to team objectives and supporting collaboration.

BUSINESS SEGMENT

PLATFORM